In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Nothing and Everything is Possimpible
While adding some updated information to a Zoom class I’m doing tomorrow on video marketing, I found 7 interesting statistics: •In 2019 85% of all internet users watched video •They spend 88% more time on a website with video •Internet users spent 6:48 hours watching videos per week •Mobile video consumption is still rising over 100% per year •1 billion hours of video is consumed each day on YouTube •Video… Read More »Daily RICHual #87: Video Marketing Still Rocks!
We talked some last week about strengths and self-awareness and such. To me, understanding your strengths, expertise, great talents, skills, and characteristics is the entire key to successful marketing. You know your strengths, you know your audience and what they want, and you use your strengths to attract people to your business.
What’s interesting about our strengths is the SUBjectivity that swirls around them. First, without significant self-awareness you might not know them and with significant lack of self esteem, you might not think you have any or many. Then, there’s those pesky other people on the planet, they may see you differently than you see you. So how do you figure it all out and come to some sort of accurate… Read More »Daily RICHual 79: Getting a Handle on Your Strengths
So, you’re on the Dating Game. Host Jim Lange has you primed and ready to go to compete for the date of your life on national television. The date selector on the other side of the screen who must be cuter than all get out, begins to ask you and your two competitors questions. They begin rather easy: what foods did you hate as a child, what color eyes are… Read More »Daily RICHual #78: You’re on the Dating Game …
Boarding my flight yesterday, I was reminded of a time long ago when Frontier Airlines served freshly baked (well, re-baked) chocolate cookies on their flights. I don’t like living in the past BUT, It was a sad day, on April 25, 2012, when my boarding inquiry about cookies, was met with this response, “We are, but I hear from catering that this is the last time.” What? I looked it… Read More »Daily RICHual #36: The Price of a Cookie
In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three stepm approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). Step Two is where competition has entered the scene. Competition creates a need to listen to the customer, listening creates refinements and improvements. Beckwith says answering customers needs is… Read More »Daily RICHual #34: Harry Beckwith meets Barney Stinson
Without naming names, there are quite a few entities in the real estate business focused on delivering products, services, and methodology to obtain more sales. Some sell programs and apps, some sell their services, and some “employ” agents. As a trainer of real estate agents, I have seen it all and see more every single day. And while some of it is great, some of it sucks and some of… Read More »Daily RICHual #25: Train People to be with People
Who invented the perfect sales presentation? Tommy Hopkins? Zig Ziglar? Benjamin Franklin? Benjamin Franklin? Maybe, he pretty much founded the oldest insurance agency in America and insurance companies led the way in early sales techniques. Nope. Not them, and not Thomas Watson of IBM, and not Dale Carnegie. Fats Waller. Who? Fats Waller. Thomas Wright Waller, born 1904, died 1943 in his landmark musical “Ain’t Misbehavin’” from 1929, wrote the… Read More »Daily RICHual #22: Who invented the perfect sales presentation?
I came across a book yesterday. It was written by Benjamin Zander, who if you don’t know was the world famous conductor of the Boston Symphony Orchestra, and called “The Art of Possibility.” It concerned (partially) leadership and our role as beings on the planet. Zander said, “Every single interaction between two human beings is always a matter of leadership.” At the age of 45, after 20 years of leading… Read More »Daily RICHual #18: Sales and Leadership