Marketing

2019: A Fabulous Year

In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year

Downsizing is an Alternative

It is estimated that over 15% of the population in the U.S. are over 65 years of age. With one of the most common fears of seniors being their money will run out early, it is understandable that downsizing may be strategy to meet their goals. Once the kids are grown, have careers, relationships and get a place of their own, parents find they may not need their “big” home… Read More »Downsizing is an Alternative

Alex Honnold, The Beatles and The Answer: All You Need Is Love

I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love

Stand Out or Step Aside: A guide to SOI marketing

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing

Be A Duck: or some other deeply embedded lesson

There are two ducks in this picture. They are both one distracted moment from being hurled through these mini-rapids to a place where, at least for now, they do not want to go. They looked casual to me, but below the surface were paddling like crazy to stay where they intended to be: right there. Like these ducks, I (and maybe you) need to stay focused and not let the… Read More »Be A Duck: or some other deeply embedded lesson

You Have Three Skills!

  • by

Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.  Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!

Do You Know the Way?

  • by

It may be natural for first-time buyers to be unsure of the process of buying a home because they haven’t been through it before but even repeat buyers need to know changes that have taken place since the financial housing crisis. The steps in the home buying process are predictable and generally follow the same pattern. It certainly makes the move stay on schedule when you know all the different… Read More »Do You Know the Way?

Got Relevance?

Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s… Read More »Got Relevance?

Houses: Product or Commodity?

For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a higher price, the house will sell. Unfortunately, this technique doesn’t work the same way with… Read More »Houses: Product or Commodity?

Consumer Centricity, Customer Service, and 8 Laws. YPPE#3

If you are customer centric, if your company is customer centric it goes far beyond actual customer service. Being truly customer centric reflects your ability to show customer oriented leadership, it shows your ability to understand your customer. You have designed the experience they have for THEM, you empower them, you put them first, you design ways to measure their satisfaction and you correct the customer centric ship when it… Read More »Consumer Centricity, Customer Service, and 8 Laws. YPPE#3