Who invented the perfect sales presentation? Tommy Hopkins? Zig Ziglar? Benjamin Franklin? Benjamin Franklin? Maybe, he pretty much founded the oldest insurance agency in America and insurance companies led the way in early sales techniques.
Nope. Not them, and not Thomas Watson of IBM, and not Dale Carnegie.
Fats Waller. Who? Fats Waller.
Thomas Wright Waller, born 1904, died 1943 in his landmark musical “Ain’t Misbehavin’” from 1929, wrote the following: “Find out what they like, and how they like it, and let them have it just that way.”