Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
We hear a lot about Branding and sales in today entrepreneurial world. What’s the difference? Simple. Sales is short term, it’s focused on the sale, and it’s me chasing you. Branding is long term, focused on the relationship, and it’s trying to get you to come to me. Too often, we think that the key to getting the sale is to sell people. And while there’s a smidgeon of truth… Read More »Daily RICHual #3 . Girl Scouts and Sales/Branding
Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way. Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!
Smart home technology promises to make your home more comfortable, convenient and secure. It may not be the home from the Jetson’s but artificial intelligence is the hope to make it the home of the future which is available now and controlled from anywhere you have an Internet connection. When Alexa appeared at Christmas-time two years ago, most people thought it was a novelty to ask what the weather will… Read More »More Comfortable, Convenient and Secure
As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of you post regularly? One hand remained. Unfortunately, that is “the usual.” So, why blog? Does… Read More »Blogging: Being Roseanne Roseannadanna
In the days of my Great Grandpa Blackmer, if you wanted to chat with someone, you had to see them, as in really SEE them, in person. You rode to the next town, knocked on their door and paid a visit. Then, Alexander Graham Bell gave us the telephone. The phone was a great way of contacting people, building relationships. Easier on the horse too. The problem with the phone… Read More »10/1/2/3 A Facebook Plan to Connect
For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand, misquote, or mishandle. Therein lied the humor. Decades before BLOGGING, Roseanne gave us the perfect… Read More »What’s All This Fuss About Air Solution?
The headlines this morning were: Travel Bans Lifting, Big Storm Not As Big As Forecasted. Really? The biggest storm in the history of the universe did not come to fruition? Snowageddon didn’t actually occur? I am, in the words of Kramer’s ever poignant lawyer Jackie Chiles, “Shocked and Chagrined. Stupefied and Mortified!” Actually I am not. In a world where the media will do anything to capture the public’s attention, over… Read More »Is Attention Worth Dishonesty?
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the… Read More »The Carabiner: Tip 26
The Two Minute Tip on Better Blogging Imagine you’re in the checkout line at the supermarket. Someone you know or don’t know strikes up a conversation with you. They discover you’re in real estate. They ask THE ONLY QUESTION THEY ASK: How’s the market? SO….. You tell them. Somewhere in that chat, you mention that your particular market is sort of a seller’s market and multiple offers abound. They say, “isn’t it… Read More »Tips For Great Blogging and Why You Don’t