Solutions from America's leading authority on PEAK performance


"This man is brilliant! – you bring him, we will enroll."


Courses taken to achieve the Certified Residential Specialist designation are some of the highest quality sales courses anywhere.. And the mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business—and to educate consumers about the benefits of buyer representation

Focus For 30

Focus is all that’s needed. Focus is one of the most important steps to Peak Performance. Maybe you simply need to identify an area of your business that you’d like to enhance. It doesn’t have to need “fixing,” it’s just an area where you’d like to be better, excel, or garner some expertise. The FOCUS is directed at one topic or area, in a short, manageable time period and BOOM….. you’re better.

HOT New Classes

CRS and REBAC have knocked it out of the park with some fantastic new offerings for 2020 and beyond. My favorite, Creating Listing Abundance, was designed to bring the listing appointment into the new decade with the latest in tools, techniques, and insights, all in one focused, in credible day.

Where's Rich? A Calendar


Only a PEAK performer can guide you to PEAK performance.

When you want the very best for your people.

There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff. Now, an experienced international presenter and instructor, Rich specializes in helping sales people master their skills with those they serve, as well as in their own lives. His flagship presentations, “Creating Listing Abundance,” and “Why Your Grandparents Should Direct Your Marketing” integrate the key practices needed to engage and impress your customers in today’s competitive world. Presently, he is President of Rich Sands Seminars and works closely with international franchise systems, independent brokerages, and companies looking for an edge. As a NAR/REBAC and Certified RRC/CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Residential Real Estate Council. While the real estate business is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately, and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 114,000 miles. The next challenge is the Ultra Marathon: maybe….






The road to PEAK performance is paved with relevancy.

Your Grandparents Marketing

“If nothing is going well, call your Grandmother” – Italian Proverb

Want Success? Focus on BS

Balance, Strengths, It’s a huge deal!

Creating Listing Abundance

You have to list to last

Why Hire Rich...

What they're saying....

“I can honestly tell you that you have a special gift and I am thrilled that you were the one we chose to teach because you touched a lot of lives in just two and a half days. How many people could keep 51 people engaged for 2 days and those people love you so much that 41 of them sign up on the spot to see you again in October??!!? Thanks you for everything!! I really think you’re the best!!! I love education and your class was by far the BEST class I have ever taken!!!”

Dede Markle

“Rich, you were, quite simply, right on the money at what we needed. You have a gift for putting “The Rubber On The Road.” I have had nothing but wonderful comments from literally everyone who attended from our company. The proof is always in the pudding and I guarantee that we will have more transactions this year because we now have a PRESENTATION, thanks to you. Thanks again for a memorable morning that will only bear fruit for ALL of us.”

Jim Nelson

“I got an email from one of our office managers and I thought you would enjoy it. She wrote about your Ultimate Listing Course and had this to say: “Wow! What a fantastic course. I can honestly say this was one of the best educational offerings I have ever attended. Thank you for the opportunity. I am excited to put this into action and more importantly to share it with my team. Exciting, educational and educational, what more could I ask for? Definitely a home run.”

Carol Bulman

“Rich Sands is by far one of the best instructors I have ever heard. In fact, I would say he is in the top 3 speakers I have had in my life including teachers, professors, preachers, etc. I appreciate his humor, wit and the informational and motivational way he shared the information. He also brought supplemental material which was a huge help. I have already started implementing what I learned into my business.”

Dawn Norton

“I had a million things going on before I started a 2 day class that was orchestrated by some wonderful sponsors and my good friend Carol Murphy, to then be blown away by the wonderful class of peers & students that were apparently as eager as I was to learn from a teacher that I have not been as impressed with for many years. What a stand up guy and a great orator; who can and will make a difference in my career. Learned a lot and enjoyed it! Way to go Rich Sands, God Bless.”

Tony Apotsos

Rich has run over 114,000 miles. Here is his running Blog...

Hire Rich / Ask Rich