Marketing

Do You Know the Way?

  • by

It may be natural for first-time buyers to be unsure of the process of buying a home because they haven’t been through it before but even repeat buyers need to know changes that have taken place since the financial housing crisis. The steps in the home buying process are predictable and generally follow the same pattern. It certainly makes the move stay on schedule when you know all the different… Read More »Do You Know the Way?

Got Relevance?

Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s… Read More »Got Relevance?

Houses: Product or Commodity?

For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a higher price, the house will sell. Unfortunately, this technique doesn’t work the same way with… Read More »Houses: Product or Commodity?

Consumer Centricity, Customer Service, and 8 Laws. YPPE#3

If you are customer centric, if your company is customer centric it goes far beyond actual customer service. Being truly customer centric reflects your ability to show customer oriented leadership, it shows your ability to understand your customer. You have designed the experience they have for THEM, you empower them, you put them first, you design ways to measure their satisfaction and you correct the customer centric ship when it… Read More »Consumer Centricity, Customer Service, and 8 Laws. YPPE#3

Are You PRO or RE?

“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korwin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. If we could anticipate the… Read More »Are You PRO or RE?

Eleventh Hour Gifts Without Shopping

  • by

If you’re beginning to feel the pressure of running out of time to find the perfect gift, here are a few suggestions that may not be on their “list” but will certainly be appreciated. The gift of really listening without interrupting, daydreaming or planning your response can be exactly what people want when they have something important to say. The gift of affection with appropriate hugs, kisses and pats on… Read More »Eleventh Hour Gifts Without Shopping

Sales and Branding: Short Term and Long Term

  • by

Today I booked a course for February. That’s sales. The class may or may not happen. I may or may not get paid (mostly according to whether or not it happens). That is sales. Sales brings in the income, keeps the bills paid, brings home the “bacon,” so to speak. Periodically, I sell. The more I do it, the more I make (sort of). It is rare, however, that I… Read More »Sales and Branding: Short Term and Long Term

Blogging: Being Roseanne Roseannadanna

As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of you post regularly? One hand remained. Unfortunately, that is “the usual.” So, why blog? Does… Read More »Blogging: Being Roseanne Roseannadanna

When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List Price ratio can show a lot too. Your familiarity with your marketplace, no matter how… Read More »When the Market Changes…

Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and most are extremely tired of it. According to textrequest.com, the average email user receives 88… Read More »Dos and Don’ts of Email Marketing