Someone once said, “people don’t like to be sold, but they love to buy.” There’s a tremendous wisdom to that short sentence as well as numerous far reaching aspects that cover many facets of many businesses. More on those, another time. Left to their own resources, people will buy. They will buy technology gear, life insurance, lawn mowers, Chevys, Toyotas and Fords. They will buy houses. So how do you… Read More »Find Their Why and Let Them Buy!
There are two places of, what I will call for today, Customer Service Evil: cell phone companies and airlines. If pressed to add to the list, I suppose I could also include utility companies, cable/satellite providers and the US Government. These entities have three things in common: They are huge industries, they seem to think they have no competition (or at least they play the game that way) and they… Read More »The Price of a Chocolate Chip Cookie