So far this year, I am averaging about 47 miles a week. That’s not too bad. All of the miles, however, are pretty slow. We’re talking 14 minute pace. I am, nonetheless, still out there logging the miles. I’ve been in Orlando the last three days. First and foremost, most of the places out around the attractions; the resorts, the convention centers, are terrible places to run. No trails, no… Read More »Reality Strikes (Again?)
In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Nothing and Everything is Possimpible