Business Planning

2020 Goals: What’s Your Half Life?

With New Year’s celebrations barely in the rear view mirror, it’s time to sort some things out when it comes to resolutions or goals. First and foremost, how many of these goals/resolutions were made as an “I want” list? Which are really important? Which have staying power? I have this thing about resolutions. I don’t make them. To me, a resolution is made on a whim, usually vague, and often… Read More »2020 Goals: What’s Your Half Life?

2019: A Fabulous Year

In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year

FINISH STRONG to START FAST

“What people remember is the beginning and the end… how we start and how we finish… therefore START FAST and FINISH STRONG.” Gary Ryan Blair As 2019 heads into the final stretch, I like the idea of finishing strong. And while Gary (in the quote above) seems to have it right in most circumstances, he’s got it backwards today. Today we FINISH STRONG to START FAST. There is still business to be had;… Read More »FINISH STRONG to START FAST

CRS: Being the Best of the Best

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After three years in the real estate business, I attended my first CRS course. It was CRS 201, Listing Strategies and it was taught by Mike Brodie. As an ex-teacher, I was impressed with Mike and the information he shared. Already having my GRI designation, I could tell I was in the middle of something better: better stuff, better instructor, better classmates. It was the best. In the subsequent years, I… Read More »CRS: Being the Best of the Best

Downsizing is an Alternative

It is estimated that over 15% of the population in the U.S. are over 65 years of age. With one of the most common fears of seniors being their money will run out early, it is understandable that downsizing may be strategy to meet their goals. Once the kids are grown, have careers, relationships and get a place of their own, parents find they may not need their “big” home… Read More »Downsizing is an Alternative

Alex Honnold, The Beatles and The Answer: All You Need Is Love

I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love

Show Them You’re Serious

June and July are the busiest home sale months of the year. When inventory is in short supply and you may be competing with other offers, it is important to show the seller you’re serious. Make your offer look as good as possible because you may not get the chance to make or accept a counter-offer. Put yourself in the seller’s shoes. Your home has just gone on the market.… Read More »Show Them You’re Serious

Stand Out or Step Aside: A guide to SOI marketing

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing

Be A Duck: or some other deeply embedded lesson

There are two ducks in this picture. They are both one distracted moment from being hurled through these mini-rapids to a place where, at least for now, they do not want to go. They looked casual to me, but below the surface were paddling like crazy to stay where they intended to be: right there. Like these ducks, I (and maybe you) need to stay focused and not let the… Read More »Be A Duck: or some other deeply embedded lesson

Do You Know the Way?

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Fear of the unknown is common among all ages. Kids, at night, imagine monsters in their closets or under their beds and adults are unsure of what the future might bring. It may be natural for first-time buyers to be unsure of the process because they haven’t been through it before but even repeat buyers need to know changes that have taken place since the financial housing crisis. The steps… Read More »Do You Know the Way?