In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Creating The Possimpible
The real estate business is high pressure, high anxiety, high stress, not to mention a lot of work. To be able to function at your best: to be practicing what we like to call full engagement, takes it’s own special kind of effort. So with your permission, let’s talk about your LIFE! To be at your best, you have to be….well…. At your best. There are a plethora of areas… Read More »Butting Into Your Life: Tip 21
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement. Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent