Long ago, when he was a relatively new runner, I ran an easy 12 miles with my step son-in-law (is that a real thing?), Brian. It was his first double digit run and actually his first longer than eight miles. His job was to run. My job was to make sure he made it and did so comfortably enough to be chomping at the bit for the next one. I’ll… Read More »What Are Your Basics?
June 30th has come and gone. Half of the year has transpired. So tell me (or someone else or just yourself), how’s it going? Are you on schedule to have the kind of year you planned? Business working? Family? Recreational activities? Other things? I don’t believe in New Years resolutions. To me, any day is a good day to set goals and strive to get better. I do know, however,… Read More »Halftime of a WEIRD Year
Eventually, we’ll open up. Eventually, we will have real LIVE students in a real LIVE classroom. The Post-Corona classroom may be different, but many things will not change. Below, we’ll examine both. The three biggest challenges facing every class (at least from the student perspective) are: money, relevance and time. Income is down, budgets are tight and I (the student) am swamped. So in order for a student to want… Read More »The Post Corona Classroom
So, we’re in the morning of day two of CRS 201, Listing Strategies for the Residential Specialist, and we take a break. An agent in the class, Bernie, says, “I’ve been in the business over 25 years. Why hasn’t anyone else taught me this stuff? Why haven’t I heard this anywhere else?” “Do you really want to know why?” I said. “It’s too easy, too simple. It’s too practical.” The next… Read More »Easy, Simple, Practical…
As someone who travels and then stands in front of people for a living, this whole Corona Virus thing has presented a bit of an obstacle. I had the busiest two and a half month run ever get postponed, cancelled, or taken online. Amazingly, I have been pretty darn okay with it. Yeah, I miss the income (a lot), but had good enough early months to easily keep the ship… Read More »Diligent Transformation During Stay at Home
Smartphones aren’t so smart. I mean, they couldn’t just walk (or run) around, do math, bench press and actually survive without….. yes, you guessed it….. people. The problem is, people are people. As you may know, I teach sales people for a living. Some of them are tech savvy, some, not so much. They pretty much all agree, however, that while technology has changed some of the ways we do… Read More »Smartphones Solve the People Problem? NOT!
Rambling #1. It was Harry Beckwith in his book Selling the Invisible who said, “A customer’s satisfaction is the gap between what the customer expects and what they get.” Some would believe that Beckwith’s quote tells us to under promise, I think differently. I think what Beckwith is saying is that sales people should manage customer expectations. If I send a letter from Denver to Savannah, and the post office delivers it in 3 days… Read More »Customer Service Ramblings
Maybe my senses cry out for solitude even more during this time of social distancing, a health-based focus and self-examination. Maybe I notice it when I’m in the silence of my home office. Then again, maybe it’s following me around (just because I’m paranoid doesn’t mean they’re not out to get me) and your experience is different. Maybe, like technology, it was invented by therapists to drum up more business (there’s some… Read More »I Really Do Like Music, BUT…..
In this time of social distancing, some of us have taken to reading. SO, just in case you might need a recommendation or two (or more) here are my twenty favorite books of all time. This was tough, by the way, because I like A LOT of books. Now, understand that I do not read mysteries, romance, sci-fi or most any fiction. I mostly read non-fiction/get better at what you do… Read More »Social Distancing? Books, Books, Books! My Top 20.
In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Creating the Possimpible. Harry Beckwith meets Barney Stinson