There comes a time in many negotiations when progress halts and deadlock ensues. Several things happen when deadlock happens and if you know what they are, and what to do about them, success can be the result. And we all like that, right? One problem, of course, is when people involved in a negotiation become unmotivated. In a world where buyers want to buy and sellers want to sell, if… Read More »Dealing with Deadlock
Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.
In 2010, my wife Linda and I, discarded the chains of a 3500 square foot home and embraced the practicality of downsizing. For us, the decision wasn’t easy as we were still young and vibrant (well, maybe not as vibrant as we’d like), and had plans for future moves. Nine years later, we’re still here. I mention this because many of you have not taken the SRES (Senior Real Estate… Read More »Two Great Times to Explain Aging in Place
A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale. That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture. What can you do instead? For starters you could look at the presentation as an opportunity to… Read More »S.U.P.P.? 4 Steps to an Awesome Sales Presentation
Sitting at my desk, contemplating this afternoon’s course at the Northern Colorado Realtor Summit, Creating Listing Abundance. While I’m not concerned about the content and I am not shuffling through slides for the 473rd time (only up to 306th), I’m wondering how many agents will be wise enough to respond to the possibility of learning a little more about this so, so relevant topic. My first Broker told me that “you have… Read More »Ready For The Listing Season?
For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a higher price, the house will sell. Unfortunately, this technique doesn’t work the same way with… Read More »Houses: Product or Commodity?
When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway for effective sales. This great lyric pretty much says it all, everything from buyer/seller counseling… Read More »Effective Sales: from Fats Waller
I read that thirty-nine percent of people cite public speaking as their biggest fear. That’s number one; ahead of a terrorist attack, cancer, death… Yet there are still brave, odds-defying folk (myself included) who engage in this deadly practice for a living. Perhaps they (and I) possess incredible secrets of the trade known only to a chosen few. Perhaps those not in possession of such secrets will be doomed to… Read More »The Platinum Rules of Public Speaking
If you go to Google, Bing, Yahoo or any of the major search engines we frequent, type in the words “real estate 2017”, the fruits of your efforts will be a plethora of articles focusing on hot markets throughout the USofA. Low inventory seems to highlight most areas. So, if someone’s business should be a reflection of the market, the next question easily becomes, what topics should agents and educators… Read More »The Agent’s Education Checklist
The first quarter of the year has seen me teaching a bunch of listing courses. As a result I have had the opportunity to share with a great many established listing agents as well as a large group of future ones. While the challenges of focusing on listings are many, the best place to begin is with your mindset. So, what is the listing mindset? First, the mindset begins with… Read More »Creating the Listing Mindset