In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Nothing and Everything is Possimpible
Christmas has come and gone, and pretty much 2020 has as well. For many, the arrival of 2021 is a welcome event as most have found 2020 to be a highly objectionable year. The reasons for that have been highlighted, and will be highlighted in many a new year in review. So, I will pass and choose to focus on the upside of the closing year. After all, the hope… Read More »The Best of 2020, Pandemic Year: Books, Shows, and Gratitude
The thought hit me as I heard a podcast guest say to the host, “I was the kid who wore a hole through the knees of my jeans from working and playing so hard.” Exactly. That’s the way it used to be, you rolled, fell, worked, ripped, and even played your way through a pair of jeans. The rips, tatters, shreds, and holes were all earned, almost like merit badges.… Read More »Blue Jeans
I had a sixteen day stretch rolling into this month where I was either teaching or traveling to teach 15 of those days. That’s nothing new for October, in fact, it is one of the busiest months in a normal year. This year, however, that stretch was tougher. AND, I let it get to me. I love to teach. I have since that first day at the Middle School on… Read More »It Gets To You, If You Let It…
So, here we are. This Corona Virus thing is still around. This country, and the people in it, are pretty goofy (nicest, softest word I could come up with). No one knows when this will pass. What have you been doing? While states have opened up businesses to varying degrees, things are still less than normal. Masks are commonplace here in Colorful Colorado (no idea when that will change), agents… Read More »Still Learning Through the Pandemic?
Realizing that I live in Colorado AND am a child of the 60’s, let’s begin by making one thing clear here, grass in this headline means the green stuff on many sections of ground/lawn, not marijuana. That said …. well, never mind. In his book, Bowerman and the Men of Oregon, there are a few paragraphs where author Kenny Moore describes sitting on the stadium or track infield (grass) with Frank… Read More »Got Grass? Maybe You Should…
People are crabby. While this Corona Virus thing has been tough on everyone, it seems to have made some people REALLY crabby: Corona Crabby (new terminology – might catch on). Back in about, oh 2002 or so, Glen Campbell had a hit song called Try a Little Kindness. Twenty-five years prior to that, James Taylor wrote (melodically, of course), “The secret of life is enjoying the passage of time.” I think the… Read More »Corona Crabby? How to Get Along During the Pandemic….
Long ago, when he was a relatively new runner, I ran an easy 12 miles with my step son-in-law (is that a real thing?), Brian. It was his first double digit run and actually his first longer than eight miles. His job was to run. My job was to make sure he made it and did so comfortably enough to be chomping at the bit for the next one. I’ll… Read More »What Are Your Basics?
Eventually, we’ll open up. Eventually, we will have real LIVE students in a real LIVE classroom. The Post-Corona classroom may be different, but many things will not change. Below, we’ll examine both. The three biggest challenges facing every class (at least from the student perspective) are: money, relevance and time. Income is down, budgets are tight and I (the student) am swamped. So in order for a student to want… Read More »The Post Corona Classroom
Well, here we are, Daily RICHual#100. This thing began on Martin Luther King day. Jan 20. It was designed to be “Something to get you going, thinking, wondering, or doing each day.” A Daily RICHual. Amazingly, I haven’t missed a weekday the whole time. Sometimes it was easy, other times not so much. Every time, though, it was from the heart. As was mentioned way back, I never really cared… Read More »Daily RICHual #100: Will There be a 101?