Observations

2020 Goals: What’s Your Half Life?

With New Year’s celebrations barely in the rear view mirror, it’s time to sort some things out when it comes to resolutions or goals. First and foremost, how many of these goals/resolutions were made as an “I want” list? Which are really important? Which have staying power? I have this thing about resolutions. I don’t make them. To me, a resolution is made on a whim, usually vague, and often… Read More »2020 Goals: What’s Your Half Life?

2019: A Fabulous Year

In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year

CRS: Being the Best of the Best

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After three years in the real estate business, I attended my first CRS course. It was CRS 201, Listing Strategies and it was taught by Mike Brodie. As an ex-teacher, I was impressed with Mike and the information he shared. Already having my GRI designation, I could tell I was in the middle of something better: better stuff, better instructor, better classmates. It was the best. In the subsequent years, I… Read More »CRS: Being the Best of the Best

Downsizing is an Alternative

It is estimated that over 15% of the population in the U.S. are over 65 years of age. With one of the most common fears of seniors being their money will run out early, it is understandable that downsizing may be strategy to meet their goals. Once the kids are grown, have careers, relationships and get a place of their own, parents find they may not need their “big” home… Read More »Downsizing is an Alternative

America Still Considers Real Estate the Best

35% of respondents, in a recent annual Gallup poll that dates back to 2002, identified real estate as the best long-term investment option compared to 27% who identified stocks. The top choices included real estate, stocks, savings accounts and gold. Even with the remarkable prices of the different U.S. stock indices recorded in 2019 through April and May, homes have the highest confidence in the minds of the respondents. This… Read More »America Still Considers Real Estate the Best

Alex Honnold, The Beatles and The Answer: All You Need Is Love

I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love

Don’t Leave Home Without…

You’ve been planning this trip for some time and almost every detail has been considered…or has it? Have you thought about how to protect your home while you’re out of town? What’s going to make sure that everything you left is still there in you return? Nothing could ruin a trip more than coming back to find out your home has been burglarized or worse. It makes sense to spend… Read More »Don’t Leave Home Without…

Primo Presentations

  Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.  

Stand Out or Step Aside: A guide to SOI marketing

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing

Two Great Times to Explain Aging in Place

In 2010, my wife Linda and I, discarded the chains of a 3500 square foot home and embraced the practicality of downsizing. For us, the decision wasn’t easy as we were still young and vibrant (well, maybe not as vibrant as we’d like), and had plans for future moves. Nine years later, we’re still here. I mention this because many of you have not taken the SRES (Senior Real Estate… Read More »Two Great Times to Explain Aging in Place