I remember my early days of being a real estate agent and balking at the concept that I was in sales. I was a real estate counselor, advisor, consultant. Not a sales person. Everyone hates salespeople. I don’t want to be hated. My broker reminded me that I had spent the last 15 years of my life in sales. No, I didn’t I taught 9th graders. HA! He replied. You… Read More »The Daily RICHual #2 . The Golden Rule in Sales
Today is Martin Luther King day in America. When most people alive in the 60s think of MLK, they think of Civil Rights, peace, protests, progress, and tolerance, among others. While all of those things are still important 52 years later, I’d like to make a push for tolerance. Every 4 years two things happen in this country: the Olympics and elections. One I look forward to, the other…. Eh…… Read More »The Daily RICHual #1: Tolerance
Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.
They already know you and love you. How do you get them to not only do business with you but also become your biggest fans? The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing
A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale. That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture. What can you do instead? For starters you could look at the presentation as an opportunity to… Read More »S.U.P.P.? 4 Steps to an Awesome Sales Presentation
Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way. Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!
They (whoever they are) say that some people are idea people, and some are action people. I like to think I’m a little of both, or maybe a lot of both. The challenge is the Do/Do gap. My mind, as it races to solve problems, create opportunities, clarify issues, can generate a plethora of ideas. I can think of a great many things that I could/should/would want to DO. I… Read More »From Idea to Action: Bridging the Do/Do Gap
The people who told you the only thing that mattered was location, location, location were lying, lying, lying. If you want to survive in the real estate business you must know the secrets of proper pricing. There is a simple solution to listings that don’t sell – price.
As the new year commences, I have a couple of things on my mind to keep me focused, to motivate me, to broaden me, to balance me in what is going to be the greatest year up till now. Questions or comment below or send to firstname.lastname@example.org
In this episode we’ll look at some of the predicted and not so predicted trends for real estate in the coming year. 2019, according to many experts, will be fast and furious, and only the fit will survive. Take a listen. See what you think. Questions or comment below or send to email@example.com