Al Gore’s invention of the internet has changed a lot of things in this world and nowhere, maybe, more than marketing. Technology has given us a plethora of ways to get consumer’s attention. In the old days, two fellas, leaned over the fence and utilized the greatest marketing ever: WOMM. They talked about the new preacher, the guy who opened the new fillin’ station, and that lady who took over… Read More »Daily RICHual #17: Word of Mouth Marketing – Still the best!
Often in class or in a consultation or coaching, I’ll get asked about Blogging. Blogging, I say, is a great way to inform, promote, and answer, especially if you like to write. People want to know stuff AND they look for credible sources to obtain the most relevant info. Most sales peopleanswer questions all day. The problem is they answer them one on one. Let me explain:there was a time… Read More »Daily RICHual #15: Why Blog? Roseann Roseannadana Knows
When it comes to sales, so many factors go into the trickiest of all equations: customer satisfaction. For many, customer satisfaction is simply making the sale without incident. For others, it’s delivering what the customer/client wanted and having the entire experience be good (or at least, not bad). I like what Harry Beckwith, best selling customer service guru said, “A customer’s satisfaction is the gap between what the customer expects… Read More »Comfort Does It!
Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
We hear a lot about Branding and sales in today entrepreneurial world. What’s the difference? Simple. Sales is short term, it’s focused on the sale, and it’s me chasing you. Branding is long term, focused on the relationship, and it’s trying to get you to come to me. Too often, we think that the key to getting the sale is to sell people. And while there’s a smidgeon of truth… Read More »Daily RICHual #3 . Girl Scouts and Sales/Branding
In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year
It is estimated that over 15% of the population in the U.S. are over 65 years of age. With one of the most common fears of seniors being their money will run out early, it is understandable that downsizing may be strategy to meet their goals. Once the kids are grown, have careers, relationships and get a place of their own, parents find they may not need their “big” home… Read More »Downsizing is an Alternative
I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love
They already know you and love you. How do you get them to not only do business with you but also become your biggest fans? The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing
There are two ducks in this picture. They are both one distracted moment from being hurled through these mini-rapids to a place where, at least for now, they do not want to go. They looked casual to me, but below the surface were paddling like crazy to stay where they intended to be: right there. Like these ducks, I (and maybe you) need to stay focused and not let the… Read More »Be A Duck: or some other deeply embedded lesson