August 2016

Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me to paraphrase for those of you not “hip to the jive.” Young and Rubicam wanted… Read More »Got Relevance?

Ready for Retirement?

It’s surprising to realize that most people spend more time planning their next vacation or cell phone purchase than they do on their own retirement. Let’s look at a hypothetical situation where you have $35,000 to invest for your retirement in 15 years. Have you compared where you might have the best opportunity? The safest place to put it might be a certificate of deposit because it’s insured but unfortunately, rates… Read More »Ready for Retirement?