Marketing

NAR’s New Course: “Working With Military Buyers”

The National Association of Realtors, through the Real Estate Buyers Accreditation Council (REBAC) has introduced a great new course, “Working With Military Buyers.” At the NAR Mid Year Meetings in Washington DC last week, I was able to become certified to offer this amazing class. The course is a full day, probably eligible for CE in most states, and will lead to a NAR certification. All are great reasons to… Read More »NAR’s New Course: “Working With Military Buyers”

The Synergistic Marketing Mix

While there are many keys to successful real estate agent marketing, including the relevancy of the message, its reach, frequency and consistency, one of the most important factors is the ability to provide a variety options to deliver your message. For some consumers, they love social media, others love to chat on the phone, while many others still prefer receiving information in person. To be successful, agents should be willing… Read More »The Synergistic Marketing Mix

LIGHTS…. CAMERA…. ACTION! Using Video for Your Business

Part One of Two… To say that the video explosion is coming to the internet is like saying that cars will replace horses as the main means of transportation. It’s already happened. 72 hours of youtube video is uploaded every minute, 4 billion videos everyday. Four billion hours of video are viewed each month. And get this; in 2011 there were one trillion youtube views OR 140 for every person… Read More »LIGHTS…. CAMERA…. ACTION! Using Video for Your Business

More Evidence of the Power of VISUAL!

In a recently written blogpost, social media guru Jeff Bullas wrote of the importance of visual content to Facebook (and other online venues) success. The article can be found at http://www.jeffbullas.com/2012/08/27/the-facts-and-figures-about-the-power-of-visual-content-infographic/ . Very good stuff. This is and isn’t news.It is news because of the statistical evidence found pertaining to the power of visuals in garnering attention on Facebook. Bullas says, “Videos are Shared 1,200 percent more than links and and text posts combined. Photos are liked… Read More »More Evidence of the Power of VISUAL!

What’s Your Mini-Saga?

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So, what’s your story? Everyone has one. We tell them verbally, we tell them in writing. Story is as old as human beings. In fact, we would know so little about ourselves and our world if had not been for the simple telling of stories throughout history. The beauty of a story is that it often takes something and attempts to explain it in the context of something else. Many… Read More »What’s Your Mini-Saga?

Got Empathy?

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At the National Association of Realtors Convention in Orlando several years ago, Daniel Pink (author of “A Whole New Mind”) had the members of his audience do an experiment. We placed our index finger on our foreheads and drew a capital letter E. Whether we drew it to read ourselves or to be read by others said something about our ability to empathize with others. Two-thirds of the audience showed… Read More »Got Empathy?

Ham, Eggs and Martin Price

I was three-quarters of the way through my core exercises yesterday morning when the phone rang. Reluctantly as you can imagine, I lifted my carcass from the floor and crankily gathered my phone. “Hello?” I said. Then the voice…. It was Martin Price from somethingsomethingsomething.org who was letting me know that as a CRS, I was entitled to 100 late mortgage payer leads. The problem was it wasn’t Martin Price,… Read More »Ham, Eggs and Martin Price