For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the pile heapers is to do a great job describing your plan. Practically every year 40%… Read More »Presentation Delivery: The Two Minute Tip 15
Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time, no matter their location. While pictures are great, video makes the experience more like actually… Read More »Tip 12: Great 4 Step Home Videos!
The National Association of Realtors, through the Real Estate Buyers Accreditation Council (REBAC) has introduced a great new course, “Working With Military Buyers.” At the NAR Mid Year Meetings in Washington DC last week, I was able to become certified to offer this amazing class. The course is a full day, probably eligible for CE in most states, and will lead to a NAR certification. All are great reasons to… Read More »NAR’s New Course: “Working With Military Buyers”
While there are many keys to successful real estate agent marketing, including the relevancy of the message, its reach, frequency and consistency, one of the most important factors is the ability to provide a variety options to deliver your message. For some consumers, they love social media, others love to chat on the phone, while many others still prefer receiving information in person. To be successful, agents should be willing… Read More »The Synergistic Marketing Mix
Part One of Two… To say that the video explosion is coming to the internet is like saying that cars will replace horses as the main means of transportation. It’s already happened. 72 hours of youtube video is uploaded every minute, 4 billion videos everyday. Four billion hours of video are viewed each month. And get this; in 2011 there were one trillion youtube views OR 140 for every person… Read More »LIGHTS…. CAMERA…. ACTION! Using Video for Your Business
In a recently written blogpost, social media guru Jeff Bullas wrote of the importance of visual content to Facebook (and other online venues) success. The article can be found at http://www.jeffbullas.com/2012/08/27/the-facts-and-figures-about-the-power-of-visual-content-infographic/ . Very good stuff. This is and isn’t news.It is news because of the statistical evidence found pertaining to the power of visuals in garnering attention on Facebook. Bullas says, “Videos are Shared 1,200 percent more than links and and text posts combined. Photos are liked… Read More »More Evidence of the Power of VISUAL!
So, what’s your story? Everyone has one. We tell them verbally, we tell them in writing. Story is as old as human beings. In fact, we would know so little about ourselves and our world if had not been for the simple telling of stories throughout history. The beauty of a story is that it often takes something and attempts to explain it in the context of something else. Many… Read More »What’s Your Mini-Saga?
At the National Association of Realtors Convention in Orlando several years ago, Daniel Pink (author of “A Whole New Mind”) had the members of his audience do an experiment. We placed our index finger on our foreheads and drew a capital letter E. Whether we drew it to read ourselves or to be read by others said something about our ability to empathize with others. Two-thirds of the audience showed… Read More »Got Empathy?
I was three-quarters of the way through my core exercises yesterday morning when the phone rang. Reluctantly as you can imagine, I lifted my carcass from the floor and crankily gathered my phone. “Hello?” I said. Then the voice…. It was Martin Price from somethingsomethingsomething.org who was letting me know that as a CRS, I was entitled to 100 late mortgage payer leads. The problem was it wasn’t Martin Price,… Read More »Ham, Eggs and Martin Price