February 2015

Contrast: A Not So Hidden Secret

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Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales),  Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing, Renvoise discusses the brain and how people make decisions. He says that only six stimuli… Read More »Contrast: A Not So Hidden Secret