While adding some updated information to a Zoom class I’m doing tomorrow on video marketing, I found 7 interesting statistics: •In 2019 85% of all internet users watched video •They spend 88% more time on a website with video •Internet users spent 6:48 hours watching videos per week •Mobile video consumption is still rising over 100% per year •1 billion hours of video is consumed each day on YouTube •Video… Read More »Daily RICHual #87: Video Marketing Still Rocks!
Smartphones aren’t so smart. I mean, they couldn’t just walk (or run) around, do math, bench press and actually survive without….. yes, you guessed it….. people. The problem is, people are people. As you may know, I teach sales people for a living. Some of them are tech savvy, some, not so much. They pretty much all agree, however, that while technology has changed some of the ways we do… Read More »Smartphones Solve the People Problem? NOT!
If you are like me, even a little bit, you are inundated with the latest technological advancements to the point of being a) confused, b) overwhelmed, c) tired of the speed of the merry go round, or d) all of the above. As we await the coming of the iPhone 27, OS 24, Microsoft 52 and the third version of everything in the last twelve months, how do you (I)… Read More »Daily RICHual #40: What Update?
This is episode 35 of the Daily RICHual and yet no one is watching, no one is listening. You’d think I would be sad, depressed, running on an empty gas tank of self-esteem. Good news. I am not. Gary Vaynerchuk said, “Bottom line: I don’t care how many people see something, Quality over quantity. Depth over width. Reach does not equal value and follower count doesn’t mean people are listening.… Read More »Daily RICHual 35: No Views? No worries
It is estimated that 290 billion emails are sent every day. To break that down for you, that’s 2.8 million per second and 90 trillion a year. Along with that, several sources assert that over 8 billion cell phone calls are made every day. AND… according to Tech Jury, 8 trillion, 395 billion, text messages are sent yearly….. Yikes. I’m not sure about you, but I have noticed people seem… Read More »Daily RICHual #33: Leave me a message
With texting sweeping the nation, a natural bi-product of this movement is the reaction of older people who believe that texting is sending us down the path to absolute non-communication or worse, the devil. The same reaction, by the way, that my Great GrandpaBlackmer had to the telephone. So is it? Of course not, BUUUT is it? Famous UCLA psychologist Albert Mehrabian who taught us about effective communication, said this: … Read More »Daily RICHual #24: Send me that text, really?
Often in class or in a consultation or coaching, I’ll get asked about Blogging. Blogging, I say, is a great way to inform, promote, and answer, especially if you like to write. People want to know stuff AND they look for credible sources to obtain the most relevant info. Most sales peopleanswer questions all day. The problem is they answer them one on one. Let me explain:there was a time… Read More »Daily RICHual #15: Why Blog? Roseann Roseannadana Knows
Technology is moving at a break neck speed. New gadgets, designed to save mankind from the discomforts of life, are developed daily (maybe hourly). Some things, however, remain as they have for years. One such example of an old idea that technology has yet to improve, is the common pallet.
Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
“My son, Isaac, called me on that danged telephone contraption today,” my great Grandfather said. “Why can’t he just come over here if he wants to talk with me? It’s only three towns away. Instead he expects me to hold that thing up to my ear like it’s natural or something.” Thus was the lament of my Great Grandpa Blackmer as he struggled with the changing times. I know exactly… Read More »Same Old Problem – Different Day: “You’ve Got Text”