Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
“My son, Isaac, called me on that danged telephone contraption today,” my great Grandfather said. “Why can’t he just come over here if he wants to talk with me? It’s only three towns away. Instead he expects me to hold that thing up to my ear like it’s natural or something.” Thus was the lament of my Great Grandpa Blackmer as he struggled with the changing times. I know exactly… Read More »Same Old Problem – Different Day: “You’ve Got Text”
Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way. Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!
They (whoever they are) say that some people are idea people, and some are action people. I like to think I’m a little of both, or maybe a lot of both. The challenge is the Do/Do gap. My mind, as it races to solve problems, create opportunities, clarify issues, can generate a plethora of ideas. I can think of a great many things that I could/should/would want to DO. I… Read More »From Idea to Action: Bridging the Do/Do Gap
Smart home technology promises to make your home more comfortable, convenient and secure. It may not be the home from the Jetson’s but artificial intelligence is the hope to make it the home of the future which is available now and controlled from anywhere you have an Internet connection. When Alexa appeared at Christmas-time two years ago, most people thought it was a novelty to ask what the weather will… Read More »More Comfortable, Convenient and Secure
As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of you post regularly? One hand remained. Unfortunately, that is “the usual.” So, why blog? Does… Read More »Blogging: Being Roseanne Roseannadanna
If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and most are extremely tired of it. According to textrequest.com, the average email user receives 88… Read More »Dos and Don’ts of Email Marketing
In the days of my Great Grandpa Blackmer, if you wanted to chat with someone, you had to see them, as in really SEE them, in person. You rode to the next town, knocked on their door and paid a visit. Then, Alexander Graham Bell gave us the telephone. The phone was a great way of contacting people, building relationships. Easier on the horse too. The problem with the phone… Read More »10/1/2/3 A Facebook Plan to Connect
To say that the video explosion is coming to the internet is like saying that cars will replace horses as the main means of transportation. It’s already happened. 72 hours of youtube video is uploaded every minute, 4 billion videos everyday. Four billion hours of video are viewed each month. And get this; in 2011 there were one trillion youtube views OR 140 for every person on the planet. In… Read More »Your IPOD is Video!
For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand, misquote, or mishandle. Therein lied the humor. Decades before BLOGGING, Roseanne gave us the perfect… Read More »What’s All This Fuss About Air Solution?