Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the… Read More »The Carabiner: Tip 26
Otto Herzog’s use of the Carabiner in mountain climbing was based solely on the idea of connection. In sales, a lack of connection may not be as life threatening as it is in the mountain, but it might be close in a business sense. Here are five keys to connection: 1. Be genuine. People want to know the real you, the honest you, the authentic you. 2. Provide massive help.… Read More »Real Estate Carabiner: Part 2
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the anchor (you), the loop… Read More »Real Estate Carabiner
It’s been awhile but the Two Minute Tip is back with Tip 24: two (well, three) new technology additions from Apple, a joke (hilarious) and a call for tip topics. Enjoy….
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress. For agents,… Read More »5 Great Tips to Email Marketing
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement. Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing. It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week). They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google… Read More »Tip #18: The MonoPod
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of… Read More »Two Minute Tip 17: The Instant Presentation
For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the pile heapers is to do a great job describing your plan. Practically every year 40%… Read More »Presentation Delivery: The Two Minute Tip 15