“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korowin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. If we could anticipate the… Read More »Are You Re or Pro?
I have been very excited for the release of this course since I completed the instructor training in May. Originally named Working With Military Buyers, the new name Military Relocation Professional Certification is an awesome upgrade (as well as an accurate description of the course). Any agent wanting to create a service oriented (pun intended) business would be well advised to look seriously at this certification option. Skills learned can be applied to… Read More »Military Relocation Professional Certification
July is my down month this year. I do not have a single course scheduled for the entire month. I’m using the time to gear up for a busy fall, contemplate the relevancy of my business and make appropriate alterations on my path. As markets change across this land of ours, many agents have expressed the desire for classes that are centered to the knowledge and skills needed to compete.… Read More »Catch the Wave!
The National Association of Realtors, through the Real Estate Buyers Accreditation Council (REBAC) has introduced a great new course, “Working With Military Buyers.” At the NAR Mid Year Meetings in Washington DC last week, I was able to become certified to offer this amazing class. The course is a full day, probably eligible for CE in most states, and will lead to a NAR certification. All are great reasons to… Read More »NAR’s New Course: “Working With Military Buyers”
While there are many keys to successful real estate agent marketing, including the relevancy of the message, its reach, frequency and consistency, one of the most important factors is the ability to provide a variety options to deliver your message. For some consumers, they love social media, others love to chat on the phone, while many others still prefer receiving information in person. To be successful, agents should be willing… Read More »The Synergistic Marketing Mix
Technology is moving at a break neck speed. New gadgets, designed to save mankind from the discomforts of life, are developed daily (maybe hourly). Some things, however, remain as they have for years, decades, even centuries. One such example of an old idea that technology has yet to improve is the common pallet. Pallets have been around and been pretty much unchanged since the peak of the second industrial revolution, leading into… Read More »Technology vs. Old School People Skills and The Pallet
With us well into the month of December, I have to assume that most hard working folks have completed their business plan for the upcoming year. Knowing that the coming year will be an incredible improvement over the one we’re in (card carrying optimists believe that every year) should have been the impetus for a hard look at 2013 and your business. It was that most famous quotster , unknown,… Read More »GPS: Blueprint for Planning Success
Many markets around this land of ours are undergoing severe changes as 2012 slowly comes to its conclusion. Some have become full blown sellers markets, others are recovering much more gradually. We knew all along, that we would come out of the slump, we’d get through the tough times. What we didn’t know was when it would happen. As most of the country rebounds, you must ask yourself this question:… Read More »Buyers Aren’t Liars, They Need Help!
As I was watching The Maltese Falcon for the umpteenth time Sunday, I anxiously awaited the “showdown” scene between Sam Spade (Humphrey Bogart) and Brigid O’Shaughnessy (Mary Astor). After a rough and rocky relationship (both business AND personal), Spade let’s her know that he’s turning her in for murder, even though he loves her. Spade’s wonderful dialogue, both mildly loving and extremely sarcastic goes like this: “I hope they don’t… Read More »Text Without Context is Forgettable: What Bogart and Gable Teach Us About the One Liner
A few weeks ago I was teaching a tablet mobility course in Pensacola, Florida and an agent approached me and asked, “Do you use Haiku Deck?” “No, never heard of it,” I replied. Well…. I have now. As you know, for several years I have been on the soapbox preaching the gospel of fewer words and more visuals as a more effective way to present. Evidence shows the visual to… Read More »Go Visual With Haiku Deck!