My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are helpful, generational groupings also provide a unique framework from which to start. Each of the… Read More »Comfort Crosses Generations
Loyalty. We see it all over sports. Denver has people who bleed orange and blue. I haven’t lived in Detroit for close to 40 years yet remain a Red Wing and Tiger fan. And Chicago Cub fans? Yikes. There is some loyalty. Anywhere I teach, real estate agents share a common obstacle they face when working with buyers… LOYALTY! They say there is no problem getting sellers to be loyal,… Read More »Buyer Loyalty Takes Effort
As I pack my bags this morning, I am excited about the opportunity to teach at the Western Slope Realtor Rally in Grand Junction tomorrow. I am fortunate enough to get to teach two of my favorite things: Listings (Creating Listing Abundance) and Peak Performance (The Other Side of Peak Performance). Tomorrow begins a ten week run of non-stop teaching action and I couldn’t be more excited. The fun isn’t… Read More »Hitting the Road: Lots of Options, Many Blessings
There are two things in my life I have done for a considerable amount of time: running (almost 50 years-over 108,000 miles) and real estate (24 years in many, many capacities). What I have learned from these experiences is that they are incredibly alike. So without further ado, I give you the Top Ten Reasons Being a Real Estate Agent is like Being a Marathoner. 10. It sounds real easy… Read More »10 Reasons Being a Real Estate Agent is like Being a Marathoner
“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles to follow. 1. Personal Promotion. Marketing is all about you. Personal promotion is all about… Read More »Five Marketing Principles
A pillar is, according to Merriam-Webster, “a firm upright support for a superstructure.” If you want to support that superstructure which is your business, or even your life, you need strong pillars. And the more super you want that superstructure to be, the stronger your pillars must be in order for it all to work. At the core of Peak Performance is Six Pillars. They are Planning, Leadership, Excellence, Attitude,… Read More »The Six Pillars of Peak Performance
I like the quote used in our last blog post https://richsandsseminars.com/2016/01/2016-a-peak-performance-year/ from Neotherapy that went like this: ““Peak performance is the maximum enhancement of all mental, emotional, physical and situational elements that let us reach optimal level.” Again, It’s not just physical, not just the act of “doing” something at your best effort. It’s a combination of elements that cause us to deliver a peak performance. Greg Wells, PhD, said this: “Peak… Read More »What is Peak Performance?
We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up, THAT would be a good thing. If you have established yourself as the expert when… Read More »Being the Market Expert Part 3: Showing Expertise
Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover that you are a real estate agent, the question is always the same….. “How’s the… Read More »Being the Market Expert Part 2: Explaining the Market
Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component in any successful agents game plan. An agent without market knowledge is doing neither him/herself… Read More »Being the Market Expert Part 1: Learning