Today I booked a course for February. That’s sales. The class may or may not happen. I may or may not get paid (mostly according to whether or not it happens). That is sales. Sales brings in the income, keeps the bills paid, brings home the “bacon,” so to speak. Periodically, I sell. The more I do it, the more I make (sort of). It is rare, however, that I… Read More »Sales and Branding: Short Term and Long Term
As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of you post regularly? One hand remained. Unfortunately, that is “the usual.” So, why blog? Does… Read More »Blogging: Being Roseanne Roseannadanna
Three major changes have occurred at the Council of Residential Specialists, effective January 1, 2018. Here they are: 1. Requirements for becoming or maintaining the position of Certified CRS Instructor have been revised. 2. CRS has implemented a designation maintenance requirement for the coming year. CRS Designees are now required to take 2 hours of CRS Education within a calendar year, in addition to paying their dues, to maintain their… Read More »CRS Changes Designation Requirements
We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List Price ratio can show a lot too. Your familiarity with your marketplace, no matter how… Read More »When the Market Changes…
Value Proposition: Yours/Mine We chat a bunch in the real estate business about the concept of Value Proposition. So what is a Value Proposition? And why is it important? Well, first things first, according to Wikipedia, it is “a promise of value to be delivered, communicated, and acknowledged.” Okay, but that doesn’t really tell me enough. I like this one from the good people at Kissmetrics.com: “a believable collection of the most persuasive reasons… Read More »Do You Have a VP?
If you go to Google, Bing, Yahoo or any of the major search engines we frequent, type in the words “real estate 2017”, the fruits of your efforts will be a plethora of articles focusing on hot markets throughout the USofA. Low inventory seems to highlight most areas. So, if someone’s business should be a reflection of the market, the next question easily becomes, what topics should agents and educators… Read More »The Agent’s Education Checklist
The first quarter of the year has seen me teaching a bunch of listing courses. As a result I have had the opportunity to share with a great many established listing agents as well as a large group of future ones. While the challenges of focusing on listings are many, the best place to begin is with your mindset. So, what is the listing mindset? First, the mindset begins with… Read More »Creating the Listing Mindset
I was watching a video yesterday and someone used the word, siempre. Siempre, in Spanish, means always. Siempre. What a great word. Always is the way you are consistently: not erratic, unpredictable, uncertain. So it got me thinking about the always in the sales world. The result? Five always, five things you could always do and they could lead to success, and maybe even happiness. Five Always. Cinco Siempre. First,… Read More »Cinco Siempre
Happy New Year! 2017 is here and with the new year comes new years resolutions. Frankly, not a big fan of resolutions on January 1st. I think goals are better (see: : https://richsandsseminars.com/2013/12/two-minute-tip…ot-resolutions/). PLUS, while January 1 is a great day for goal setting, so is Jan 12, April 19, September 2, and November 6 for that matter. Knowing however, the leaning towards goals and resolutions at the beginning of the… Read More »2017 Your Best Year Ever!
Around America, it is Monday Moaning (I’m mean morning, well, I really mean moaning). Until at least noon today, workers everywhere will beMOAN the fact that it’s back to work, back to the office, back to everything. This behavior will manifest itself through the use of one contraction: gotta. “I gotta go in today.” “I gotta go to sales meeting.” “I gotta meet with clients.” Dictionary.com tells us that the… Read More »It’s Monday Moaning: Gotta vs. Wanna