The real estate business is high pressure, high anxiety, high stress, not to mention a lot of work. To be able to function at your best: to be practicing what we like to call full engagement, takes it’s own special kind of effort. So with your permission, let’s talk about your LIFE! To be at your best, you have to be….well…. At your best. There are a plethora of areas… Read More »Butting Into Your Life: Tip 21
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement. Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing. It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week). They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google… Read More »Tip #18: The MonoPod
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of… Read More »Two Minute Tip 17: The Instant Presentation
The newest addition to my course repertoire is CRS 103: Mastering Positive Change in Today’s World. This course is different. This course is about your life. You know, your life, that pesky thing that can get in the way of all kinds of productive work time. Just kidding….. Maybe……. I digress. Anyway, in CRS 103, we look at ways to have a better business as well as a better life.… Read More »Two Minute Tip: CRS 103 A Class Worth Taking
I’ve seen a lot of exciting things in 47 and a half years of running. I’ve never been more excited, or more moved than last week, watching the 2014 Boston Marathon on my iPad in a hotel room in Nashville, TN. Yes, Meb became the first American winner since 1983 and yes, it can a year after the tragic event of Boston 2013. More than that, it was Meb and… Read More »3 Things We Can Learn From Meb Keflezighi’s Boston Marathon Win!
For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the pile heapers is to do a great job describing your plan. Practically every year 40%… Read More »Presentation Delivery: The Two Minute Tip 15
In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We had one computer, placed in front of usually three people and it made for some… Read More »Two Minute Tip Week 13: 21st Century Presenting
Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time, no matter their location. While pictures are great, video makes the experience more like actually… Read More »Tip 12: Great 4 Step Home Videos!