“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles to follow. 1. Personal Promotion. Marketing is all about you. Personal promotion is all about… Read More »Five Marketing Principles
For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand, misquote, or mishandle. Therein lied the humor. Decades before BLOGGING, Roseanne gave us the perfect… Read More »What’s All This Fuss About Air Solution?
Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. So let’s take a minute (or TWO….) to look at two of the four steps to successful Lead Conversion. We… Read More »Converting Leads Two Minute Tip 38 Part 1 of 2
Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales), Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing, Renvoise discusses the brain and how people make decisions. He says that only six stimuli… Read More »Contrast: A Not So Hidden Secret
A well-planned garage or yard sale can make room in your home, get rid of unused items and make some money but it needs some planning to be successful. Start early to research and plan Promotion is key Display items attractively Price items right Organize checkout Saturdays are generally the best day but there may be some exceptions. Experienced garage-salers believe that a well-planned one-day event will do as well… Read More »Garage Sales Are Cool
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the… Read More »The Carabiner: Tip 26
Otto Herzog’s use of the Carabiner in mountain climbing was based solely on the idea of connection. In sales, a lack of connection may not be as life threatening as it is in the mountain, but it might be close in a business sense. Here are five keys to connection: 1. Be genuine. People want to know the real you, the honest you, the authentic you. 2. Provide massive help.… Read More »Real Estate Carabiner: Part 2
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress. For agents,… Read More »5 Great Tips to Email Marketing
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing. It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week). They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google… Read More »Tip #18: The MonoPod