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Five Marketing Principles

“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles[…]

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What is Peak Performance?

I like the quote used in our last blog post http://richsandsseminars.com/2016/01/2016-a-peak-performance-year/ from Neotherapy that went like this: ““Peak performance is the maximum enhancement of all mental, emotional, physical and situational elements that let us reach optimal level.” Again, It’s not just physical, not just the act of “doing” something at your best effort. It’s a combination of[…]

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Misbehavin’? Fats Waller Sales

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Being the Market Expert Part 3: Showing Expertise

We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up,[…]

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Being the Market Expert Part 2: Explaining the Market

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover[…]

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Being the Market Expert Part 1: Learning

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component[…]

14 Nov 1981, New York, USA --- Wayne Gretzky, of the Edmonton Oilers, controls the puck during a game at Nassau Coliseum on Long Island in New York. --- Image by © Bettmann/CORBIS

Wayne Gretzky and Customer Service

“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korowin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better[…]

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Resource Central

Homeowners should recognize that the same trusted professional who helped them buy or sell their home can be a valuable resource while they own their home too. Think of your REALTOR® as an indispensable homeowner’s resource who can make recommendations about a variety of services that homeowners will use throughout the tenure in their home.[…]

Discussion with your Insurance Agent

Insurance and homeowners go together like peanut butter and jelly. Lenders require fire insurance at a minimum for homes with a mortgage but many owners opt for a more comprehensive coverage with a homeowner’s policy. Flooding?However, comprehensive doesn’t mean that everything is covered. Filing a claim is not the time to learn that you don’t[…]