Daily RICHual #61: Selling the Invisible

As it seems that the Daily RICHual is leaning itself towards weekly topics, I figured I would go with that trend and spend this week on the topic of customer service.

It was Harry Beckwith in his book Selling the Invisible who said, “A customer’s satisfaction is the gap between what the customer expects and what the get.”

Some would believe that Beckwith’s quotes tells us to under promise, I think differently.