The Two Minute Tip is OUT! As many markets make the turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. This week we’ll take a look at the multiple offer scenario from the Seller’s side of things. While Sellers certainly seem to be at an advantage in the multiple offer situation, great agents must understand that… Read More »The Two Minute Tip Week 2: Multiple Offers and the Seller
One of the primary activities Realtors get paid to perform is present. And one of the challenges of any piece of technology is actually going out and using it in the real world. As a lover of presentations AND my iPad, let’s see if we can’t put this together somehow and make iPad presentations simple and practical. While there would be a plethora of tips and tricks, whats and hows,… Read More »Seven iPad Listing Presentation Tips
A few weeks ago I was teaching a tablet mobility course in Pensacola, Florida and an agent approached me and asked, “Do you use Haiku Deck?” “No, never heard of it,” I replied. Well…. I have now. As you know, for several years I have been on the soapbox preaching the gospel of fewer words and more visuals as a more effective way to present. Evidence shows the visual to… Read More »Go Visual With Haiku Deck!
In a recently written blogpost, social media guru Jeff Bullas wrote of the importance of visual content to Facebook (and other online venues) success. The article can be found at http://www.jeffbullas.com/2012/08/27/the-facts-and-figures-about-the-power-of-visual-content-infographic/ . Very good stuff. This is and isn’t news.It is news because of the statistical evidence found pertaining to the power of visuals in garnering attention on Facebook. Bullas says, “Videos are Shared 1,200 percent more than links and and text posts combined. Photos are liked… Read More »More Evidence of the Power of VISUAL!
Not long ago, a “friend” gave my name to a custom haberdasher. Not exactly something any of us is hoping our friends would do, right? Well, being a good friend and having an interest in male clothing I decided to meet with this gentleman, Jake Mansfield, of Tom James Inc. Even before our meeting, Jake did some things very well (at least for me, his potential customer). He called me… Read More »Hey, This Stuff Actually Works!
Realtors, wouldn’t it be great if there was someone who could precede your appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work?Well, there is and he or she is staring back at you from your mirror.YOU, through an extremely effective positioning strategy can accomplish every one of those goals by preparing… Read More »How’s Your Package?
So, what’s your story? Everyone has one. We tell them verbally, we tell them in writing. Story is as old as human beings. In fact, we would know so little about ourselves and our world if had not been for the simple telling of stories throughout history. The beauty of a story is that it often takes something and attempts to explain it in the context of something else. Many… Read More »What’s Your Mini-Saga?
As a Certified Instructor for the Council of Residential Specialists, I attend meetings twice a year with my fellow instructors. Typically, we discuss courses in general and specifically, as well as the overall state of the classroom. In the last couple of years, a hot topic has been the emergence of laptop computers in the classroom. Instructors have differing opinions on the impact of students possessing these technological contraptions in… Read More »iPads Everywhere (almost)!
Loyal Tiger Fans! Anywhere I teach, real estate agents share a common obstacle they face when working with buyers… LOYALTY! They say there is no problem getting sellers to be loyal, but those buyers… they are tougher. My answer is always the same: Maybe you should treat your buyers more like you treat your sellers. Our sellers are loyal because we lavish attention upon them. We send them info in… Read More »Looking for Buyer Loyalty?
I was three-quarters of the way through my core exercises yesterday morning when the phone rang. Reluctantly as you can imagine, I lifted my carcass from the floor and crankily gathered my phone. “Hello?” I said. Then the voice…. It was Martin Price from somethingsomethingsomething.org who was letting me know that as a CRS, I was entitled to 100 late mortgage payer leads. The problem was it wasn’t Martin Price,… Read More »Ham, Eggs and Martin Price