Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time, no matter their location. While pictures are great, video makes the experience more like actually… Read More »Tip 12: Great 4 Step Home Videos!
Are you communicating well? For years people in all walks of life have discussed UCLA psychology professor Albert Mehrabian’s discovery that face to face communication can be broken into three components. 7% of what is believed when we speak comes from our words, what we say. 38% is accounted for in the way we say what we say, some call it tonality. And what others see (body language) accounts for… Read More »7 + 38 + 55 = 100 Communication: The Two Minute Tip Week 10
Visual compositions….pictures….. Are an important part of of our business. We use them in brochures, social media, in the MLS and dozens of other places. We shoot people, furniture, scenic views and HOUSES. We shoot HOUSES. Those pictures of your latest listing is what drives internet home searches. Imagine you are a potential home buyer: sitting in your living room, doing the house search thing in your PJ’s at 2… Read More »5 Tips to Better Photos: Two Minute Tip Week 9
Maybe this is another one of those times when a sales business has been lured towards the shiny objects and away from its real focus. While much of the real estate business is about contracts, negotiations, technology and the like, it is still, first and foremost, a people business. We tend to forget that when we business plan. I suppose it would be rare to ask ourselves, “What can I… Read More »What Buyers Want: The Two Minute Tip Week 8
Even though it may not seem like it in your neck of the woods, Spring is right around the corner. And with Spring, comes what I like to call: The Listing Season. Frankly, any time is listing time but Spring in many areas signals hot listing action. While many agents will take listings, we want more. We want to dominate our markets. And in order to be ready to dominate… Read More »The Listing Mindset: The Two Minute Tip Week 7
Our minds are like image sensitive computers. The images we carry around about ourselves and what we can and cannot do are huge influences in how we respond to the world and our level of achievement. Noted scientist, Dr Maxwell Maltz believes that the human brain is incapable of distinguishing between something that actually did happen and something that was vividly imagined. Bottom line, your brain believes what you tell… Read More »Visualizing Success: Two Minute Tip Week 6
The Two Minute Tip on Better Blogging Imagine you’re in the checkout line at the supermarket. Someone you know or don’t know strikes up a conversation with you. They discover you’re in real estate. They ask THE ONLY QUESTION THEY ASK: How’s the market? SO….. You tell them. Somewhere in that chat, you mention that your particular market is sort of a seller’s market and multiple offers abound. They say, “isn’t it… Read More »Tips For Great Blogging and Why You Don’t
Mobile Presentations Today’s mobile agent must conduct their business in every way, anytime, anywhere and at a moment’s notice. And that includes presenting. So let’s talk some presentation basics that go DOUBLE, when mobile.
Haiku Deck for your Mobile Presentations Evidence shows the visual to be a far superior method when it comes to delivering a message and having it received at the other end. PowerPoint and Keynote have long been the venue for most presentations and have both been maligned as the evil behind boring, terrible presentations. This criticism, by the way, is not valid. The user, not the program, is at fault.… Read More »TIPPLICATION Week 4: Haiku Deck
As many markets turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. As many markets turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. For a buyer, the multiple offer market is considerably different than it is for a seller. While… Read More »The Two Minute Tip Week 3: Multiple Offers and Buyers