Daily RICHual #96: When the Going Gets Tough, Back to Basics

Having a tough time in Corona world?

Someone once said, when the goin’ gets tough the tough get goin’. A fabulous sentiment, by the way, but how does that actually work in the world of sales? Well, it works best when you and your business are grounded in the basics.

We all have it in us to reach back and rely on our basics to achieve when troubles arrive. Maybe it’s customer service or product knowledge. Maybe it’s simply relying on knowing that we can finish what we started because we have so many times before.