Every time I say the words, “happiness is not having what you want, it’s wanting what you have,” most people chuckle and say, “Yeah, sure, right!” Then almost without exception they will say something skeptical or negative. The problem is that most people think that saying that implies that it’s okay to settle for the way things are, to not have goals, to be stuck. To me, it simply taking… Read More »Daily RICHual #6 Gratitude
Two days ago while teaching a technology class to a room full of Realtors, one rolled up when we were finished and said, I really liked your slides. The visuals were great and REALLY anchored the points you were making. BOOM. Mission accomplished. Anyone doing any kind of a presentation for whomever, MUST understand the power of the visual. The experts tell us that 83% of effective learning is visual.… Read More »Daily RICHual #5 Visual Presentations
Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
We hear a lot about Branding and sales in today entrepreneurial world. What’s the difference? Simple. Sales is short term, it’s focused on the sale, and it’s me chasing you. Branding is long term, focused on the relationship, and it’s trying to get you to come to me. Too often, we think that the key to getting the sale is to sell people. And while there’s a smidgeon of truth… Read More »Daily RICHual #3 . Girl Scouts and Sales/Branding
I remember my early days of being a real estate agent and balking at the concept that I was in sales. I was a real estate counselor, advisor, consultant. Not a sales person. Everyone hates salespeople. I don’t want to be hated. My broker reminded me that I had spent the last 15 years of my life in sales. No, I didn’t I taught 9th graders. HA! He replied. You… Read More »The Daily RICHual #2 . The Golden Rule in Sales
Today is Martin Luther King day in America. When most people alive in the 60s think of MLK, they think of Civil Rights, peace, protests, progress, and tolerance, among others. While all of those things are still important 52 years later, I’d like to make a push for tolerance. Every 4 years two things happen in this country: the Olympics and elections. One I look forward to, the other…. Eh…… Read More »The Daily RICHual #1: Tolerance
Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.
They already know you and love you. How do you get them to not only do business with you but also become your biggest fans? The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing
A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale. That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture. What can you do instead? For starters you could look at the presentation as an opportunity to… Read More »S.U.P.P.? 4 Steps to an Awesome Sales Presentation
Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way. Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!