Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s… Read More »Got Relevance?
For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a higher price, the house will sell. Unfortunately, this technique doesn’t work the same way with… Read More »Houses: Product or Commodity?
When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway for effective sales. This great lyric pretty much says it all, everything from buyer/seller counseling… Read More »Effective Sales: from Fats Waller
In any given market, inventories fluctuate based on supply and demand considering area and price range. The National Association of REALTORS considers a balanced market to be a five/six-month supply of homes. If it takes longer than five or six months to sell, it is thought to be a buyer’s market and less than five or six months, a seller’s market. Lately, most buyers and sellers probably feel a balanced… Read More »Inventory Continues to be a Challenge
Fifteen to twenty times a year, I have one of the great experiences of modern day customer service: I fly on an airplane. I won’t mention the specific airline because, well, it could be almost any one of them and I certainly don’t want to play favorites…. or unfavorites. My only wish is that during the Holidays I could have served my family with a little Airline Hospitality. Here’s my… Read More »Airline Hospitality and my Holiday Celebration YPPE #6
There are two things in my life I have done for a considerable amount of time: running (51 years – over 111,000 miles) and real estate (26 years). What I have learned from these experiences is that they are incredibly alike. So without further ado, I give you the Top Ten Reasons Being a Realtor is like Marathoning. 10. It sounds extremely easy the first time someone says “you should give… Read More »Ten Reasons Being a Realtor is like Marathoning
Today, I want to talk about this concept that is tossed around so frequently in the workplace and in our lives that I think we misunderstand what it means. It’s time to talk about, yes, working smarter.
So, Are you a good listener? Many people aren’t. In this episode, we’ll examine WHY you would want to be a better listener, the KINDS of listeners, WHICH is the best type, and HOW to be the best listener I can possibly be.
Over the Holidays my sons, step-daughters, grandkids and others came over to hang out and celebrate the season. December was also a time when I was fresh off several flights to and from a variety of destinations. With a head full of recent experiences with the various friendly skies of the airline industry, I was excited to deliver my guests the same level of hospitality that had been given to me. Unlike a normal night at the Sands… Read More »My Family Gathering: Airline Hospitality Style
If you are customer centric, if your company is customer centric it goes far beyond actual customer service. Being truly customer centric reflects your ability to show customer oriented leadership, it shows your ability to understand your customer. You have designed the experience they have for THEM, you empower them, you put them first, you design ways to measure their satisfaction and you correct the customer centric ship when it… Read More »Consumer Centricity, Customer Service, and 8 Laws. YPPE#3