I’m teaching a class at the Denver Metro Association of Realtors on June 23-24 called “Real Estate Negotiation Expert.” The course is the only National Association of Realtors certification in the science and art of negotiation. DMAR and I are hoping for a good turnout. The real estate industry and consumers everywhere are looking for more. They are looking for Standing Room Only! Why SRO? Simple. We lived through Short Sale and Foreclosures… Read More »The Call for SRO: Real Estate Negotiation Expert
As I pack my bags this morning, I am excited about the opportunity to teach at the Western Slope Realtor Rally in Grand Junction tomorrow. I am fortunate enough to get to teach two of my favorite things: Listings (Creating Listing Abundance) and Peak Performance (The Other Side of Peak Performance). Tomorrow begins a ten week run of non-stop teaching action and I couldn’t be more excited. The fun isn’t… Read More »Hitting the Road: Lots of Options, Many Blessings
Wouldn’t it be great if there was someone who could precede your listing appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work? Well, there is and he or she is staring back at you from your mirror. YOU, through an extremely effective positioning strategy can accomplish every one of those goals… Read More »How’s Your Package?
We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up, THAT would be a good thing. If you have established yourself as the expert when… Read More »Being the Market Expert Part 3: Showing Expertise
Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover that you are a real estate agent, the question is always the same….. “How’s the… Read More »Being the Market Expert Part 2: Explaining the Market
Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component in any successful agents game plan. An agent without market knowledge is doing neither him/herself… Read More »Being the Market Expert Part 1: Learning
For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand, misquote, or mishandle. Therein lied the humor. Decades before BLOGGING, Roseanne gave us the perfect… Read More »What’s All This Fuss About Air Solution?
A mindset is a mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. Some people believe that mindsets are fixed. I believe mindsets are capable of growth and change. The Listing Mindset, therefore, can be developed, It is not present at birth. So how do we get there? First (and foremost) you must THINK listings. It is said that what you think about expands, so think… Read More »Get the Listing Mindset
There are sites all over the web that offer to tell you what your home is worth. Simply plug in your address and email and you’ll get a value. It’s fast; it’s easy but is it accurate? The value is determined by what is called an Automated Valuation Model (AVM) that analyzes public record data with computer decision logic. Square footage, age, number of bedrooms and location are easily definable… Read More »Fast and Easy But is it Accurate?
Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales), Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing, Renvoise discusses the brain and how people make decisions. He says that only six stimuli… Read More »Contrast: A Not So Hidden Secret