In his landmark customer service book, Selling the Invisible, Harry Beckwith offers a three step approach to marketing your product or service(s). Step One is where you are trying to get what Beckwith calls, “a basic, acceptably reliable product” (or service). This occurs most often in budding businesses where the product or service is unique or new and customers will accept minimum standards. In fact, Beckwith calls this stage, the… Read More »Creating the Possimpible. Harry Beckwith meets Barney Stinson
When it comes to customer service, do your people perceive you as giving more or taking away? As we know, a huge part of customer service is perception. What does the customer think they see or think they experience? I got thinking about this after reading an article on the website www.customerservicemanager.com. The group noticed two candy stores in the same neighborhood that offered, pretty much, the same… Read More »Candy Store Service: Are You A Giver or a Taker?
I love conferences/conventions. I love the buzz in the air, I love the great mood most everyone seems to dwell in. Mostly, as a speaker, I love that they rarely get cancelled (only mildly self-serving). I also love when hundreds of like-minded, excellence driven, ready to grow agents get together to expand upon what they do and how they do it. Shoutout to the whole team at RRC in Chicago… Read More »CRS Sell-A-Bration 2020 Recap
When it comes to sales, so many factors go into the trickiest of all equations: customer satisfaction. For many, customer satisfaction is simply making the sale without incident. For others, it’s delivering what the customer/client wanted and having the entire experience be good (or at least, not bad). I like what Harry Beckwith, best selling customer service guru said, “A customer’s satisfaction is the gap between what the customer expects… Read More »Comfort Does It!
It’s an election year. Milton Berle once said, “You can lead a man to Congress, but you can’t make him think.” Thirty years ago, I used to teach American Government to 9th graders. I can’t imagine having to do it in the last two decade given the complete disregard politicians from BOTH sides of the aisle have for us, the people, and for the Constitution and Bill of Rights. Centuries… Read More »Politicians, Sales People, and Riding Shotgun
Reverse mortgage loans are like traditional mortgages that permits homeowners to borrow money using their home as collateral while retaining title to the property. Reverse mortgage loans don’t require monthly payments. The loan is due and payable when the borrower no longer lives in the home or dies, whichever comes first. Since no payments are made, interest and fees earned are added to the loan balance each month causing an… Read More »Understanding Reverse Mortgages
With New Year’s celebrations barely in the rear view mirror, it’s time to sort some things out when it comes to resolutions or goals. First and foremost, how many of these goals/resolutions were made as an “I want” list? Which are really important? Which have staying power? I have this thing about resolutions. I don’t make them. To me, a resolution is made on a whim, usually vague, and often… Read More »2020 Goals: What’s Your Half Life?
In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year
“What people remember is the beginning and the end… how we start and how we finish… therefore START FAST and FINISH STRONG.” Gary Ryan Blair As 2019 heads into the final stretch, I like the idea of finishing strong. And while Gary (in the quote above) seems to have it right in most circumstances, he’s got it backwards today. Today we FINISH STRONG to START FAST. There is still business to be had;… Read More »FINISH STRONG to START FAST
After three years in the real estate business, I attended my first CRS course. It was CRS 201, Listing Strategies and it was taught by Mike Brodie. As an ex-teacher, I was impressed with Mike and the information he shared. Already having my GRI designation, I could tell I was in the middle of something better: better stuff, better instructor, better classmates. It was the best. In the subsequent years, I… Read More »CRS: Being the Best of the Best