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Comfort Crosses Generations

My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are[…]

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Five Marketing Principles

“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles[…]

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The Six Pillars of Peak Performance

A pillar is, according to Merriam-Webster, “a firm upright support for a superstructure.” If you want to support that superstructure which is your business, or even your life, you need strong pillars. And the more super you want that superstructure to be, the stronger your pillars must be in order for it all to work.[…]

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What is Peak Performance?

I like the quote used in our last blog post http://richsandsseminars.com/2016/01/2016-a-peak-performance-year/ from Neotherapy that went like this: ““Peak performance is the maximum enhancement of all mental, emotional, physical and situational elements that let us reach optimal level.” Again, It’s not just physical, not just the act of “doing” something at your best effort. It’s a combination of[…]

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Misbehavin’? Fats Waller Sales

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Being the Market Expert Part 3: Showing Expertise

We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up,[…]

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Being the Market Expert Part 2: Explaining the Market

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover[…]

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Being the Market Expert Part 1: Learning

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component[…]