So, we’re in the morning of day two of CRS 201, Listing Strategies for the Residential Specialist, and we take a break.
An agent in the class, Bernie, says, “I’ve been in the business over 25 years. Why hasn’t anyone else taught me this stuff? Why haven’t I heard this anywhere else?”
“Do you really want to know why?” I said. “It’s too easy, too simple. It’s too practical.”
The next day, I received this email from Bernie: “You are a special teacher with new, fresh ideas. As I told you, I learned information in your class that I have never learned from any other classes that I have taken in the last 25 years that I have been in this business. And to think that there are Simple, Easy steps to your process. You helped change my way of approaching Sellers to assist them. I look forward to implementing your systems into my business. You are a fantastic teacher and you touched all 26 of us all with your humor and fresh ideas.”
Frankly, I couldn’t ask for a higher compliment as my mission is to deliver proven, practical, simple skills and practices that enable agents the ability to connect with their buyers and sellers and therefore, their businesses, in a way that works, and to be mindful doing it.
What Bernie discovered is an easy, simple, practical consumer oriented approach to the real estate business.
This isn’t rocket science. It’s about helping people by listening to them, trying to understand them and serving them in a way that works for THEM. I’d love to think that this is a fresh, new idea. It is not.
But this isn’t about me, the real focus is you. What are you doing to keep your business simple? How are you able to balance life and work without the work part getting out of hand? Are your systems aimed at running a smart, practical business? Do you even have systems in place? Are you mindful and present with your people or distracted?
Real estate is a people business, a relationship business. Honing our people skills and learning how to apply them to everyone from the initial contract to the closing table (and beyond) in a systematic, practical way is the key to success and reaching a higher level of achievement, prosperity and balance.
In my mind, the answers to most of our problems, in business and life, is that we let it get too complicated. We lose track of our core values and beliefs that drive us in the first place; those same values that should be the cornerstone of how we run our business. It needs to be easy – simple. It needs to be practical.
Sit down one of these days and examine what you do and how you do it and see if it matches WHY you do it. That’s the first step. Then look at your approach to every facet of your biz (and maybe the rest of life) and see where you can simplify.