We talked some last week about strengths and self-awareness and such. To me, understanding your strengths, expertise, great talents, skills, and characteristics is the entire key to successful marketing. You know your strengths, you know your audience and what they want, and you use your strengths to attract people to your business.
What’s interesting about our strengths is the SUBjectivity that swirls around them. First, without significant self-awareness you might not know them and with significant lack of self esteem, you might not think you have any or many. Then, there’s those pesky other people on the planet, they may see you differently than you see you. So how do you figure it all out and come to some sort of accurate… Read More »Daily RICHual 79: Getting a Handle on Your Strengths
So, you’re on the Dating Game. Host Jim Lange has you primed and ready to go to compete for the date of your life on national television. The date selector on the other side of the screen who must be cuter than all get out, begins to ask you and your two competitors questions. They begin rather easy: what foods did you hate as a child, what color eyes are… Read More »Daily RICHual #78: You’re on the Dating Game …
Peter Drucker said, “Most Americans do not know what their strengths are. When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer.” Understanding what you’re good at, where your expertise lies can go a long way to having a more successful business, and maybe a more successful life. Gary Vaynerchuk said, “A key to success… Read More »Daily RICHual #77: Know Your Strengths, Market Your Strengths
As the Star Wars folks would say today: May the 4th be with you! It’s a beautiful day in the pandemic world and to celebrate May the 4th be with you day, I thought I’d share a couple of my favorite quotes about the Force. My first is from Obi Wan Kenobi who said, “the Force is what gives a Jedi his power. It is an energy field created by… Read More »Daily RICHual #76: May the 4th Be With You
Smartphones aren’t so smart. I mean, they couldn’t just walk (or run) around, do math, bench press and actually survive without….. yes, you guessed it….. people. The problem is, people are people. As you may know, I teach sales people for a living. Some of them are tech savvy, some, not so much. They pretty much all agree, however, that while technology has changed some of the ways we do… Read More »Smartphones Solve the People Problem? NOT!
esterday I mentioned Jim Loehr’s idea that in order to be fully engaged, we must periodically practice full engagement. While I’ve been doing a good number of things to disengage, I want to mention three as they are the most significant AND the ones I would like to take with me into post pandemic life. 1) Meditation. I’ve had the Headspace app for a year and a half and will… Read More »Daily RICHual #74: My 3 Disengagement Successes
Often times humans compare their energy levels to fuel in a car’s gas tank. People say, “I’m running on empty today,” and things like that. So let’s stick with that analogy for a bit and turn you into two of the cars that I have owned in my lifetime: a Porsche Boxter and a 1979 Volkswagon Bug. Let’s agree on two things: These cars are designed for different performance levels,… Read More »Daily RICHual #69: What Octane Fuel Are You Using?
I quote the Ritz Carlton credo: “The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” So, it’s all an… Read More »Daily RICHual #64: Ritz Carlton: It’s all an act.
I have an idea: Wanna be a great salesperson? Be nice. Bruce Nordstrom said: ‘‘We can hire nice people and teach them to sell, but we can’t hire salespeople and teach them to be nice.’’ If you think it’s all about you, if you have a cynical, negative view of others, especially customers; if you think they OWE you something, you don’t have a snowball’s chance in hell at being… Read More »Daily RICHual #63: Are you NICE?