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Primo Presentations

  Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.  

Stand Out or Step Aside: A guide to SOI marketing

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing

S.U.P.P.? 4 Steps to an Awesome Sales Presentation

A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale. That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture. What can you do instead? For starters you could look at the presentation as an opportunity to… Read More »S.U.P.P.? 4 Steps to an Awesome Sales Presentation

Be A Duck: or some other deeply embedded lesson

There are two ducks in this picture. They are both one distracted moment from being hurled through these mini-rapids to a place where, at least for now, they do not want to go. They looked casual to me, but below the surface were paddling like crazy to stay where they intended to be: right there. Like these ducks, I (and maybe you) need to stay focused and not let the… Read More »Be A Duck: or some other deeply embedded lesson

Do You Know the Way?

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Fear of the unknown is common among all ages. Kids, at night, imagine monsters in their closets or under their beds and adults are unsure of what the future might bring. It may be natural for first-time buyers to be unsure of the process because they haven’t been through it before but even repeat buyers need to know changes that have taken place since the financial housing crisis. The steps… Read More »Do You Know the Way?

Same Old Problem – Different Day:  “You’ve Got Text”

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“My son, Isaac, called me on that danged telephone contraption today,” my great Grandfather said. “Why can’t he just come over here if he wants to talk with me? It’s only three towns away. Instead he expects me to hold that thing up to my ear like it’s natural or something.” Thus was the lament of my Great Grandpa Blackmer as he struggled with the changing times. I know exactly… Read More »Same Old Problem – Different Day:  “You’ve Got Text”

You Have Three Skills!

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Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.  Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!

From Idea to Action: Bridging the Do/Do Gap

They (whoever they are) say that some people are idea people, and some are action people. I like to think I’m a little of both, or maybe a lot of both. The challenge is the Do/Do gap. My mind, as it races to solve problems, create opportunities, clarify issues, can generate a plethora of ideas. I can think of a great many things that I could/should/would want to DO. I… Read More »From Idea to Action: Bridging the Do/Do Gap

Bridging The Do/Do Gap

It was 4:15 this morning and I was lying in bed. The ideas were coming at break neck speed. One after another, after another. It was actually kind of incredible. By 5:05, I had to get up and see if any of these fabulous early morning, dawn breaking ideas, could survive the Do/Do gap.  Do/Do gap, you ask? Yes, the Do/Do gap. (he said DoDo – insert Beavis and Butthead laugh). They (whoever… Read More »Bridging The Do/Do Gap

My Focus (maybe yours too) For This Fabulous Year

As the new year commences, I have a couple of things on my mind to keep me focused, to motivate me, to broaden me, to balance me in what is going to be the greatest year up till now. Questions or comment below or send to richteaches@gmail.com