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Observations

America Still Considers Real Estate the Best

35% of respondents, in a recent annual Gallup poll that dates back to 2002, identified real estate as the best long-term investment option compared to 27% who identified stocks. The top choices included real estate, stocks, savings accounts and gold. Even with the remarkable prices of the different U.S. stock indices recorded in 2019 through April and May, homes have the highest confidence in the minds of the respondents. This… Read More »America Still Considers Real Estate the Best

Alex Honnold, The Beatles and The Answer: All You Need Is Love

I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love

Don’t Leave Home Without…

You’ve been planning this trip for some time and almost every detail has been considered…or has it? Have you thought about how to protect your home while you’re out of town? What’s going to make sure that everything you left is still there in you return? Nothing could ruin a trip more than coming back to find out your home has been burglarized or worse. It makes sense to spend… Read More »Don’t Leave Home Without…

Primo Presentations

  Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.  

Stand Out or Step Aside: A guide to SOI marketing

They already know you and love you. How do you get them to not only do business with you but also become your biggest fans?  The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant… Read More »Stand Out or Step Aside: A guide to SOI marketing

Two Great Times to Explain Aging in Place

In 2010, my wife Linda and I, discarded the chains of a 3500 square foot home and embraced the practicality of downsizing. For us, the decision wasn’t easy as we were still young and vibrant (well, maybe not as vibrant as we’d like), and had plans for future moves. Nine years later, we’re still here. I mention this because many of you have not taken the SRES (Senior Real Estate… Read More »Two Great Times to Explain Aging in Place

Are We Still Doing This Stupid Daylight Savings Time Thing?

It was a balmy 14 degrees for my run this morning. That’s up from 0 Sunday and then 2. Now, don’t get me wrong, 0 in Colorado is not like 0 in say…. Detroit or Chicago. I’ll take 0 here over 20 in the Great Lakes. Still a hair chilly – at the least it’s tights weather. In general, this running thing has been light, at best. 30-35 miles a… Read More »Are We Still Doing This Stupid Daylight Savings Time Thing?

S.U.P.P.? 4 Steps to an Awesome Sales Presentation

A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale. That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture. What can you do instead? For starters you could look at the presentation as an opportunity to… Read More »S.U.P.P.? 4 Steps to an Awesome Sales Presentation

Be A Duck: or some other deeply embedded lesson

There are two ducks in this picture. They are both one distracted moment from being hurled through these mini-rapids to a place where, at least for now, they do not want to go. They looked casual to me, but below the surface were paddling like crazy to stay where they intended to be: right there. Like these ducks, I (and maybe you) need to stay focused and not let the… Read More »Be A Duck: or some other deeply embedded lesson

You Have Three Skills!

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Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.  Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will… Read More »You Have Three Skills!