Al Gore’s invention of the internet has changed a lot of things in this world and nowhere, maybe, more than marketing. Technology has given us a plethora of ways to get consumer’s attention. In the old days, two fellas, leaned over the fence and utilized the greatest marketing ever: WOMM. They talked about the new preacher, the guy who opened the new fillin’ station, and that lady who took over… Read More »Daily RICHual #17: Word of Mouth Marketing – Still the best!
There comes a time in many negotiations when progress halts and deadlock ensues. Several things happen when deadlock occurs and if you know what they are, and what to do about them, success can be the result. One problem, of course, is when people involved in a negotiation become unmotivated. In a world where buyers want to buy and sellers want to sell, if one doesn’t. THAT can be a… Read More »Daily RICHual #12: Why Deadlock Happens
Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding
With New Year’s celebrations barely in the rear view mirror, it’s time to sort some things out when it comes to resolutions or goals. First and foremost, how many of these goals/resolutions were made as an “I want” list? Which are really important? Which have staying power? I have this thing about resolutions. I don’t make them. To me, a resolution is made on a whim, usually vague, and often… Read More »2020 Goals: What’s Your Half Life?
In 2004, when Rich Sands Seminars was “founded,” the idea was to be able to reach agents interested in achieving designations and certifications. Already having a great job as the Education Director for Coldwell Banker, I was encouraged by my President, Kate Rossi, to broaden my teaching horizons. After fifteen years, I couldn’t be happier with the results. 2019 was the best year ever. Not just in the number of… Read More »2019: A Fabulous Year
“What people remember is the beginning and the end… how we start and how we finish… therefore START FAST and FINISH STRONG.” Gary Ryan Blair As 2019 heads into the final stretch, I like the idea of finishing strong. And while Gary (in the quote above) seems to have it right in most circumstances, he’s got it backwards today. Today we FINISH STRONG to START FAST. There is still business to be had;… Read More »FINISH STRONG to START FAST
After three years in the real estate business, I attended my first CRS course. It was CRS 201, Listing Strategies and it was taught by Mike Brodie. As an ex-teacher, I was impressed with Mike and the information he shared. Already having my GRI designation, I could tell I was in the middle of something better: better stuff, better instructor, better classmates. It was the best. In the subsequent years, I… Read More »CRS: Being the Best of the Best
It is estimated that over 15% of the population in the U.S. are over 65 years of age. With one of the most common fears of seniors being their money will run out early, it is understandable that downsizing may be strategy to meet their goals. Once the kids are grown, have careers, relationships and get a place of their own, parents find they may not need their “big” home… Read More »Downsizing is an Alternative
I come across a multitude of salespeople who are stuck. They all seem to want to know why and most want to know the quickest way to get unstuck. Unfortunately, the “easy” way to get unstuck is often the way to just get stuck again. So, we won’t go down that road, we’ll head down the other which is this: the best way to not get stuck is to, are you… Read More »Alex Honnold, The Beatles and The Answer: All You Need Is Love
June and July are the busiest home sale months of the year. When inventory is in short supply and you may be competing with other offers, it is important to show the seller you’re serious. Make your offer look as good as possible because you may not get the chance to make or accept a counter-offer. Put yourself in the seller’s shoes. Your home has just gone on the market.… Read More »Show Them You’re Serious