I just heard an amazing analogy on a Gary Vaynerchuk podcast. Alex Rodriguez was discussing how his businesses were dealing with the Corona Virus situation and he likened it to a rain delay in a baseball game. He said his manager, Joe Torre, used to say that some guys went back into the clubhouse, had a burger or two, took a nap. Others hit the batting cage, got on the… Read More »Daily RICHual #94: Rain Delay
While adding some updated information to a Zoom class I’m doing tomorrow on video marketing, I found 7 interesting statistics: •In 2019 85% of all internet users watched video •They spend 88% more time on a website with video •Internet users spent 6:48 hours watching videos per week •Mobile video consumption is still rising over 100% per year •1 billion hours of video is consumed each day on YouTube •Video… Read More »Daily RICHual #87: Video Marketing Still Rocks!
So, we’re in the morning of day two of CRS 201, Listing Strategies for the Residential Specialist, and we take a break. An agent in the class, Bernie, says, “I’ve been in the business over 25 years. Why hasn’t anyone else taught me this stuff? Why haven’t I heard this anywhere else?” “Do you really want to know why?” I said. “It’s too easy, too simple. It’s too practical.” The next… Read More »Easy, Simple, Practical…
We talked some last week about strengths and self-awareness and such. To me, understanding your strengths, expertise, great talents, skills, and characteristics is the entire key to successful marketing. You know your strengths, you know your audience and what they want, and you use your strengths to attract people to your business.
After attending the R4 RE/MAX convention, I am reminded of the number of real estate agents that are not aware of the tools at their disposal. Most of the major real estate brands have spent millions of dollars attempting to give their agents an edge in the marketplace through a plethora of tools, systems and resources. At the same time, agents everywhere complain that their companies take their money and… Read More »Daily RICHual #28: Use Your Tools
Without naming names, there are quite a few entities in the real estate business focused on delivering products, services, and methodology to obtain more sales. Some sell programs and apps, some sell their services, and some “employ” agents. As a trainer of real estate agents, I have seen it all and see more every single day. And while some of it is great, some of it sucks and some of… Read More »Daily RICHual #25: Train People to be with People
Today is President’s Day. Presidents day happened when whoever the holiday makers are decided that it was impractical to celebrate Lincoln’s birthday on the 12th and Washington’s on the 22nd. Now we celebrate ALL of them. They got their job as a result of Article 2 Section 1 of the Constitution. It says, “The executive power shall be vested in a President of the United States of America.” There have… Read More »Daily RICHual #21: Happy President’s Day
Al Gore’s invention of the internet has changed a lot of things in this world and nowhere, maybe, more than marketing. Technology has given us a plethora of ways to get consumer’s attention. In the old days, two fellas, leaned over the fence and utilized the greatest marketing ever: WOMM. They talked about the new preacher, the guy who opened the new fillin’ station, and that lady who took over… Read More »Daily RICHual #17: Word of Mouth Marketing – Still the best!
There comes a time in many negotiations when progress halts and deadlock ensues. Several things happen when deadlock occurs and if you know what they are, and what to do about them, success can be the result. One problem, of course, is when people involved in a negotiation become unmotivated. In a world where buyers want to buy and sellers want to sell, if one doesn’t. THAT can be a… Read More »Daily RICHual #12: Why Deadlock Happens
Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend. While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t… Read More »Daily RICHual 4 Social Media and Branding