March 25, 2010



There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff.

Now, an experienced international presenter, instructor, and keynote specialist, Rich specializes in helping people master their sales skills in any situation. His flagship presentations, “Want Success? Focus on BS!,”  “Why Your Grandparents Should Direct Your Marketing,” and “Creating Listing Abundance” integrate the key practices needed to engage and impress consumers of all kinds.

Presently, he is President of Rich Sands Seminars and works closely with international real estate franchise systems, independent brokerages and companies in all industries that want to bring out the best in their people. As a NAR/REBAC and Certified CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Council of Residential Specialists.

Enhanced from Rich Sands Seminars in 2019 is Your Peak Performance Edge, a podcast designed to address the hottest and most relevant topics in the world of Peak Performance. It can be discovered at the “podcast” menu item above or by clicking You can also receive today’s most significant content on our youtube channel at Want to take us out and about? Check out our expanded Audio Reinforcement Series to include The Peak Performance Six Pack: offering of Pricing to Sell, Stand Out or Step Aside, Primo Presentations, Toning Your Techno Core, Working Efficiently with Buyers and Negotiating Excellence.

While Peak Performance is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 113,000 miles. This years challenges are the Eugene and Chicago marathons. The link to Rich’s running blog, RunSpittle, is

Rich and his wife, Linda, live near Denver, Colorado. She is a kitchen and closet designer and an elliptical girl. He has two sons: Matt and Ryan and two step-daughters: Angela and Alicia.

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