There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff.

Now, an experienced international presenter, instructor, and keynote specialist, Rich specializes in helping people master their sales skills in any situation. His flagship presentations, “The Other Side of Peak Performance,” and “Primo Presentations” integrate the key practices needed to engage and impress consumers of all kinds.

Presently, he is President of Rich Sands Seminars and works closely with international franchise systems and independent brokerages. As a NAR/REBAC and Certified CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Council of Residential Specialists.

New from Rich Sands Seminars in 2017 is Your Peak Performance Edge !(, a video channel designed to address the hottest and most relevant topics in the world of Peak Performance. Also, check out our expanded Audio Reinforcement Series to include 2014’s offering of Pricing to Sell, Stand Out or Step Aside, and Primo Presentations and new content Toning Your Techno Core, Working Efficiently with Buyers and Negotiating Excellence. Also new in 2016 is the Peak Performance Agent Transformation System, a twelve week program to create a metamorphosis in your business. More details to come….

While Peak Performance is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 109,000 miles. The next challenge is the Ultra Marathon. The link to Rich’s running blog, RunSpittle, is

Rich and his wife, Linda, live near Denver, Colorado. She is a kitchen and closet designer and newly converted runner. He has two sons: Matt and Ryan and two step-daughters: Angela and Alicia.