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Daily RICHual #19: Just THINK About it?

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Long, long ago, someone in a meeting in Beaverton, OR raised his or her hand and said, “I’ve got it, Just THINK about it.” Immediately the group idea expander said, “NO, Just DO it.” And so they did.

That slogan has been used billions of times by billions of people who either want to take action or want to get someone else to do the same. We, as a society, seem to look at the operative phrase in that slogan to be DO. Just DO it.

I think not, to me, JUST is the key word, as in…….