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Why Rich?
Why Rich
Because experience matters — but so does energy. Because agents don’t just need information — they need inspiration, clarity, and action.
For more than two decades, Rich Sands has been helping real estate professionals master the balance between skill and mindset. An internationally recognized instructor for CRS, NAR, and major real estate brands, Rich has taught tens of thousands of agents across North America, Italy, and beyond, earning a reputation for classes that are fast-paced, relevant, and unforgettable.
What sets him apart is how he connects. Rich doesn’t lecture — he engages. He combines real-world strategies with humor, psychology, and human insight, creating an environment where agents feel challenged, energized, and capable of more. Whether he’s teaching negotiation, listings, or peak performance, his sessions deliver more than just content — they create transformation.
With a master’s degree in counseling and a lifelong passion for teaching, Rich brings empathy and expertise to every stage. His programs help agents sharpen their craft, elevate their professionalism, and rediscover the purpose that fuels success.
Simply put: Rich Sands delivers education that moves people — not just their production numbers. Trusted. Relevant. Unforgettable. Real estate training that truly delivers.
In his spare time, Rich runs having logged more than 126,000 miles in over 59+ years. He also enjoys Colorado with his wife, Linda, and their English Cream Retriever, Winston.
Run, Run, Run: https://runspittle.blogspot.com/
send an email: richteaches@gmail.com
What They Are Saying...
"I can honestly tell you that you have a special gift and I am thrilled that you were the one we chose to teach because you touched a lot of lives in just two and a half days. How many people could keep 51 people engaged for 2 days and those people love you so much that 41 of them sign up on the spot to see you again in October??!!? Thanks you for everything!! I really think you’re the best!!! I love education and your class was by far the BEST class I have ever taken!!!" - Dede Markle, Trussville, AL
“I had a million things going on before I started a 2 day class that was orchestrated by some wonderful sponsors and my good friend Carol Murphy, to then be blown away by the wonderful class of peers & students that were apparently as eager as I was to learn from a teacher that I have not been as impressed with for many years. What a stand up guy and a great orator; who can and will make a difference in my career. Learned a lot and enjoyed it! Way to go Rich Sands, God Bless.” - Tony Apotsos, Cleveland, OH
"I left your "Pricing Class" feeling like the 'Energizer Bunny'! You load your classes with so much good information, that I can't wait to get out there and use it all. Your presentation today was clear and made such good sense. I am going to use it with both Buyers and Sellers in the future." - Mena Moran, Denver, CO
"Rich Sands is by far one of the best instructors I have ever heard. In fact, I would say he is in the top 3 speakers I have had in my life including teachers, professors, preachers, etc. I appreciate his humor, wit and the informational and motivational way he shared the information. He also brought supplemental material which was a huge help. I have already started implementing what I learned into my business." - Dawn M. Norton, Loganville, GA
"My experience with Rich Sands is exceptional. He is not only a master of his craft but also possesses the rare ability to make learning an enjoyable journey. If you have the opportunity to take a course with this instructor, don't hesitate – it's an investment in your education and professional growth that you won't regret. Cheers to an instructor who makes learning both enlightening and entertaining!" – Stephanie Van Veckhoven, Cheyenne, WY
"I got an email from one of our office managers and I thought you would enjoy it. She wrote about your Ultimate Listing Course and had this to say: “Wow! What a fantastic course. I can honestly say this was one of the best educational offerings I have ever attended. Thank you for the opportunity. I am excited to put this into action and more importantly to share it with my team. Exciting, educational and educational, what more could I ask for? Definitely a home run.” - Carol Bulman, CEO Jack Conway Realtors, Boston, MA