Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier.
How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress.
For agents, as well as civilians, one of the greatest advancements has been email.
It’s a fantastic way to stay in touch, communicate important information and market your business through the power of email connection.
There are countless venues for delivering an email marketing messages: constant contact, mail chimp and bombbomb to name a few.
Maybe in a future tip, we’ll explore some of the better ones. For now, let’s focus on simply sending better email marketing with five tips to sending email marketing that gets results.
Yesterday marked the halfway point of the year. It’s halftime so to speak. So, how’s the game going so far? You winning? Losing? Not keeping score?
While it’s a pretty good idea to consistently monitor your goals throughout the year, halftime is a logical time for an in-depth check and maybe some tweaking, restructuring or ditching. Some of your goals are right on the money. You’ve done the work and are seeing the results. No problem with those.
Occasionally, at halftime, we see that our goal will be nailed by such a large margin or so soon that maybe we need to raise the bar a little higher. If that’s the case, congratulations to you. On the other hand, there may be a goal or two that even though half the year remains, it’s pretty clear it’s just not going to happen.
Take a moment; reflect on what occurred to put you in that spot. Maybe the goal was too high, maybe the setbacks were too damaging, maybe you weren’t as committed as you could have been. Then, if it’s the right choice, either dump or tweak the goal. There is no shame in re-examining where you are headed. In fact it is essential
The real estate business is high pressure, high anxiety, high stress, not to mention a lot of work. To be able to function at your best: to be practicing what we like to call full engagement, takes it’s own special kind of effort. So with your permission, let’s talk about your LIFE!
To be at your best, you have to be….well…. At your best. There are a plethora of areas in which we could go here: mental calmness, focus, strength training or just plain PLAY. But I want to go down the road near and dear to my heart: cyclical aerobic exercise.
Cyclical aerobic exercise. Things like aerobics, swimming, cycling, rowing, dancing, walking or my favorite: running.
20-30 minutes a day, 3-4 days a week and you’ll notice a big difference (and please consult your physician before engaging upon a new or strenuous physical activity program).
The benefits of aerobic exercise are many, but this video will focus on SEVEN.
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement.
Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share:
BombBomb and Chatty Agent.
BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner.
A chatty agent subscription places that wonderful little chat box on your website so that the next time a buyer or seller visits, they can interact 24/7 with a real live person (that, by the way, doesn’t have to be you).
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing.
It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week).
They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google or amazon.
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers.
So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of them. I call these 4-8 things, your coolest stuff: Talking Point. No matter who the potential seller is, you’re 9 times out of ten going over these. After all, it’s your best stuff!
You also add 4-8 things that you can customize just for them: things that will meet THEIR wants and needs.
In the end, you might have anywhere from 8 to 16 (usually I find it ends up around a dozen) slides or pages that work for that individual seller on that individual day.
You have it. A focused, customized and hopefully knowledgeable presentation just for them.
How can you lose.
The newest addition to my course repertoire is CRS 103: Mastering Positive Change in Today’s World.
This course is different. This course is about your life. You know, your life, that pesky thing that can get in the way of all kinds of productive work time. Just kidding….. Maybe…….
Anyway, in CRS 103, we look at ways to have a better business as well as a better life.
We’ll focus on things like clarifying what’s really important, the myth of balance and understanding what a day in the life of a Realtor ought to be. We’ll examine effective ways to master goal setting (and execution), possessing a positive attitude, mastering focus and being fully engaged throughout the day, week and year.
We’ll create a time, or better yet, an energy management protocol as well as work on the art and science of time blocking.
Finally we’ll apply much of what we’ve learned about ourselves to our business and walk away with a plan for a better existence.
Too many agents wander through their careers with a fuzzy plan or no plan at all. Too many great agents have no life. I shouldn’t have to tell you either of those things are not good. It’s time to take control of our businesses AND our lives and the perfect time to do that is right now.
Check my schedule for my next 103 or have me come to YOUR town.
I’ve seen a lot of exciting things in 47 and a half years of running. I’ve never been more excited, or more moved than last week, watching the 2014 Boston Marathon on my iPad in a hotel room in Nashville, TN. Yes, Meb became the first American winner since 1983 and yes, it can a year after the tragic event of Boston 2013. More than that, it was Meb and he stands for quite a few things that made him a winner last Monday and every other day as well.
This video looks at three things Meb’s win can teach us about our businesses and our lives.