Solutions from America's leading authority on PEAK performance


"This man is brilliant! – you bring him, we will enroll."


Courses taken to achieve the Certified Residential Specialist designation are some of the highest quality sales courses anywhere..


The mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business—and to educate consumers about the benefits of buyer representation and the ABR® designation, in order to improve their homebuying experience.


New from Rich Sands Seminars is The Two Minute Tip, videos designed to address the hottest and most relevant topics in real estate today.

Where's Rich? A Calendar

Where's Rich?


Only a PEAK performer can guide you to PEAK performance.
When you want the very best for your people.

There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff. Now, an experienced international presenter and instructor, Rich specializes in helping sales people master their skills with those they serve, as well as in their own lives. His flagship presentations, “Presentation 2.0,” and “Why Your Grandparents Should Direct Your Marketing” integrate the key practices needed to engage and impress your customers in today's competitive world. Presently, he is President of Rich Sands Seminars and works closely with international franchise systems, independent brokerages, and companies looking for an edge. As a NAR/REBAC and Certified CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Council of Residential Specialists. While the real estate business is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately, and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 111,000 miles. The next challenge is the Ultra Marathon: maybe.


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The road to PEAK performance is paved with relevancy.
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Your Grandparents Marketing

“If nothing is going well, call your Grandmother” – Italian Proverb
Long, long ago, in a galaxy far away there was no internet. Somehow people and businesses still marketed successfully. The secret they knew is that marketing is personal. This session will explore ways the lessons of your Grandparent’s marketing are still relevant in today’s fast paced, social media driven, 21st century and how others can be effectively tweaked to be equally powerful today.
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The Other Side of Peak Performance

It takes more than just skills.
While a multitude of training sessions can be found focusing on the nuts and bolts of being a good salesperson. The Other Side of Peak Performance introduces elements of Peak Performance that go beyond skills, techniques, and tools. We review the Pillars of Peak Performance: guiding our path to be our best: Preparation, Leadership, Excellence, Attitude, Service and Energy
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Creating Listing Abundance

You have to list to last
Many moons ago, a Broker said to an agent, “You have to list, to last.” Light years later that message still works! On the whole, listing agents make more money, have a more creative business, take more time off and achieve more in the business than those that work exclusively with buyers. For an agent to achieve listing abundance or take their listing game to a higher level, five listing MUSTS should be present in their business.

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Rich has run over 111,000 miles. Here is his running Blog...

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