Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the anchor (you), the loop (others) and the connector (how we reach them) and how mastering all can catapult your business to the next level.
The concept here is simple: The anchor (you) has expertise, a personality, a plan. The loop (others) are buyers, sellers, vendors, affiliates and also family and friends. The Connector is the many different ways in which we attach to and/or reach them. In spite of the enormous advancements in technology, we are still connectors (well at least successful people are connectors). Or maybe Carabiners…..
Much more on this coming soon….
It’s been awhile but the Two Minute Tip is back with Tip 24: two (well, three) new technology additions from Apple, a joke (hilarious) and a call for tip topics.
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier.
How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress.
For agents, as well as civilians, one of the greatest advancements has been email.
It’s a fantastic way to stay in touch, communicate important information and market your business through the power of email connection.
There are countless venues for delivering an email marketing messages: constant contact, mail chimp and bombbomb to name a few.
Maybe in a future tip, we’ll explore some of the better ones. For now, let’s focus on simply sending better email marketing with five tips to sending email marketing that gets results.
Yesterday marked the halfway point of the year. It’s halftime so to speak. So, how’s the game going so far? You winning? Losing? Not keeping score?
While it’s a pretty good idea to consistently monitor your goals throughout the year, halftime is a logical time for an in-depth check and maybe some tweaking, restructuring or ditching. Some of your goals are right on the money. You’ve done the work and are seeing the results. No problem with those.
Occasionally, at halftime, we see that our goal will be nailed by such a large margin or so soon that maybe we need to raise the bar a little higher. If that’s the case, congratulations to you. On the other hand, there may be a goal or two that even though half the year remains, it’s pretty clear it’s just not going to happen.
Take a moment; reflect on what occurred to put you in that spot. Maybe the goal was too high, maybe the setbacks were too damaging, maybe you weren’t as committed as you could have been. Then, if it’s the right choice, either dump or tweak the goal. There is no shame in re-examining where you are headed. In fact it is essential
The real estate business is high pressure, high anxiety, high stress, not to mention a lot of work. To be able to function at your best: to be practicing what we like to call full engagement, takes it’s own special kind of effort. So with your permission, let’s talk about your LIFE!
To be at your best, you have to be….well…. At your best. There are a plethora of areas in which we could go here: mental calmness, focus, strength training or just plain PLAY. But I want to go down the road near and dear to my heart: cyclical aerobic exercise.
Cyclical aerobic exercise. Things like aerobics, swimming, cycling, rowing, dancing, walking or my favorite: running.
20-30 minutes a day, 3-4 days a week and you’ll notice a big difference (and please consult your physician before engaging upon a new or strenuous physical activity program).
The benefits of aerobic exercise are many, but this video will focus on SEVEN.
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement.
Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share:
BombBomb and Chatty Agent.
BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner.
A chatty agent subscription places that wonderful little chat box on your website so that the next time a buyer or seller visits, they can interact 24/7 with a real live person (that, by the way, doesn’t have to be you).
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing.
It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week).
They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google or amazon.
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers.
So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of them. I call these 4-8 things, your coolest stuff: Talking Point. No matter who the potential seller is, you’re 9 times out of ten going over these. After all, it’s your best stuff!
You also add 4-8 things that you can customize just for them: things that will meet THEIR wants and needs.
In the end, you might have anywhere from 8 to 16 (usually I find it ends up around a dozen) slides or pages that work for that individual seller on that individual day.
You have it. A focused, customized and hopefully knowledgeable presentation just for them.
How can you lose.