This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing. It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week). They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google… Read More »Tip #18: The MonoPod
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of… Read More »Two Minute Tip 17: The Instant Presentation
For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the pile heapers is to do a great job describing your plan. Practically every year 40%… Read More »Presentation Delivery: The Two Minute Tip 15
In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We had one computer, placed in front of usually three people and it made for some… Read More »Two Minute Tip Week 13: 21st Century Presenting
Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time, no matter their location. While pictures are great, video makes the experience more like actually… Read More »Tip 12: Great 4 Step Home Videos!
A quick 5 step overview of a listing presentation 1. Know Your Stuff 2. Compile Your Resources 3. Create Visual Slides 4. Discover Seller Needs 5. Match Stuff to Needs Take your presentation mobile by referring to Tip 4. http://youtu.be/9uCtWMgQw0s
Are you communicating well? For years people in all walks of life have discussed UCLA psychology professor Albert Mehrabian’s discovery that face to face communication can be broken into three components. 7% of what is believed when we speak comes from our words, what we say. 38% is accounted for in the way we say what we say, some call it tonality. And what others see (body language) accounts for… Read More »7 + 38 + 55 = 100 Communication: The Two Minute Tip Week 10
Even though it may not seem like it in your neck of the woods, Spring is right around the corner. And with Spring, comes what I like to call: The Listing Season. Frankly, any time is listing time but Spring in many areas signals hot listing action. While many agents will take listings, we want more. We want to dominate our markets. And in order to be ready to dominate… Read More »The Listing Mindset: The Two Minute Tip Week 7
The Two Minute Tip on Better Blogging Imagine you’re in the checkout line at the supermarket. Someone you know or don’t know strikes up a conversation with you. They discover you’re in real estate. They ask THE ONLY QUESTION THEY ASK: How’s the market? SO….. You tell them. Somewhere in that chat, you mention that your particular market is sort of a seller’s market and multiple offers abound. They say, “isn’t it… Read More »Tips For Great Blogging and Why You Don’t
Mobile Presentations Today’s mobile agent must conduct their business in every way, anytime, anywhere and at a moment’s notice. And that includes presenting. So let’s talk some presentation basics that go DOUBLE, when mobile.