A mindset is a mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. Some people believe that mindsets are fixed. I believe mindsets are capable of growth and change. The Listing Mindset, therefore, can be developed, It is not present at birth. So how do we get there? First (and foremost) you must THINK listings. It is said that what you think about expands, so think… Read More »Get the Listing Mindset
There are sites all over the web that offer to tell you what your home is worth. Simply plug in your address and email and you’ll get a value. It’s fast; it’s easy but is it accurate? The value is determined by what is called an Automated Valuation Model (AVM) that analyzes public record data with computer decision logic. Square footage, age, number of bedrooms and location are easily definable… Read More »Fast and Easy But is it Accurate?
Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales), Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing, Renvoise discusses the brain and how people make decisions. He says that only six stimuli… Read More »Contrast: A Not So Hidden Secret
A well-planned garage or yard sale can make room in your home, get rid of unused items and make some money but it needs some planning to be successful. Start early to research and plan Promotion is key Display items attractively Price items right Organize checkout Saturdays are generally the best day but there may be some exceptions. Experienced garage-salers believe that a well-planned one-day event will do as well… Read More »Garage Sales Are Cool
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the… Read More »The Carabiner: Tip 26
Otto Herzog’s use of the Carabiner in mountain climbing was based solely on the idea of connection. In sales, a lack of connection may not be as life threatening as it is in the mountain, but it might be close in a business sense. Here are five keys to connection: 1. Be genuine. People want to know the real you, the honest you, the authentic you. 2. Provide massive help.… Read More »Real Estate Carabiner: Part 2
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the anchor (you), the loop… Read More »Real Estate Carabiner
It’s been awhile but the Two Minute Tip is back with Tip 24: two (well, three) new technology additions from Apple, a joke (hilarious) and a call for tip topics. Enjoy….
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress. For agents,… Read More »5 Great Tips to Email Marketing
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent