Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the anchor (you), the loop… Read More »Real Estate Carabiner
Working with Sellers
It’s been awhile but the Two Minute Tip is back with Tip 24: two (well, three) new technology additions from Apple, a joke (hilarious) and a call for tip topics. Enjoy….
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress. For agents,… Read More »5 Great Tips to Email Marketing
In my busy-ness teaching classes, coaching agents, and working on building my own business, I have been fortunate enough to come across two pretty cool things I’d like to share: BombBomb and Chatty Agent. BombBomb is a video email application that allows any agent the opportunity to reach consumers in a high tech/high touch manner. A chatty agent subscription places that wonderful little chat box on your website so that… Read More »Two Minute Tip #19 BombBomb and Chatty Agent
This is the Monopod. It is a lightweight, sturdy single-legged camera support that offers relief from arm fatigue while steadying the camera for sharper capture and accurate framing. It is great for shooting that selfie you can’t resist or that BombBomb video you send to your latest lead (more on BombBomb next week). They run around $15-40, mine was fifteen and is awesome. You can find them anywhere on google… Read More »Tip #18: The MonoPod
Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your best things, your coolest tools, systems, marketing ideas, whatever and tell them each about of… Read More »Two Minute Tip 17: The Instant Presentation
For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the pile heapers is to do a great job describing your plan. Practically every year 40%… Read More »Presentation Delivery: The Two Minute Tip 15
In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We had one computer, placed in front of usually three people and it made for some… Read More »Two Minute Tip Week 13: 21st Century Presenting
Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time, no matter their location. While pictures are great, video makes the experience more like actually… Read More »Tip 12: Great 4 Step Home Videos!
A quick 5 step overview of a listing presentation 1. Know Your Stuff 2. Compile Your Resources 3. Create Visual Slides 4. Discover Seller Needs 5. Match Stuff to Needs Take your presentation mobile by referring to Tip 4. http://youtu.be/9uCtWMgQw0s