“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korowin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. If we could anticipate the… Read More »Are You Re or Pro?
I have been very excited for the release of this course since I completed the instructor training in May. Originally named Working With Military Buyers, the new name Military Relocation Professional Certification is an awesome upgrade (as well as an accurate description of the course). Any agent wanting to create a service oriented (pun intended) business would be well advised to look seriously at this certification option. Skills learned can be applied to… Read More »Military Relocation Professional Certification
Today is July 1. Half of the year is gone. So tell me (or someone else or just yourself), how’s it going? Are you on schedule to have the kind of year you planned? Business working? Family? Recreational activities? Other things? I don’t believe in New Years resolutions. To me, any day is a good day to set goals and strive to get better. I do know, however, that many… Read More »It’s Halftime!
The National Association of Realtors, through the Real Estate Buyers Accreditation Council (REBAC) has introduced a great new course, “Working With Military Buyers.” At the NAR Mid Year Meetings in Washington DC last week, I was able to become certified to offer this amazing class. The course is a full day, probably eligible for CE in most states, and will lead to a NAR certification. All are great reasons to… Read More »NAR’s New Course: “Working With Military Buyers”
While there are many keys to successful real estate agent marketing, including the relevancy of the message, its reach, frequency and consistency, one of the most important factors is the ability to provide a variety options to deliver your message. For some consumers, they love social media, others love to chat on the phone, while many others still prefer receiving information in person. To be successful, agents should be willing… Read More »The Synergistic Marketing Mix
Yesterday afternoon, I was engaged in deep conversation with a Realtor Association executive considering the merits of a course on the generations and their buying and selling tendencies. The never to be named exec believed the topic to be boring and not exactly “up with the times.” What could be more relevant, I maintained, than a course designed to help salespeople deal with people? At a time when the age span of… Read More »Talkin’ Bout My Generation
Technology is moving at a break neck speed. New gadgets, designed to save mankind from the discomforts of life, are developed daily (maybe hourly). Some things, however, remain as they have for years, decades, even centuries. One such example of an old idea that technology has yet to improve is the common pallet. Pallets have been around and been pretty much unchanged since the peak of the second industrial revolution, leading into… Read More »Technology vs. Old School People Skills and The Pallet
Many markets around this land of ours are undergoing severe changes as 2012 slowly comes to its conclusion. Some have become full blown sellers markets, others are recovering much more gradually. We knew all along, that we would come out of the slump, we’d get through the tough times. What we didn’t know was when it would happen. As most of the country rebounds, you must ask yourself this question:… Read More »Buyers Aren’t Liars, They Need Help!
As I ponder my existence and periodically search for meaning in this wild and crazy world, I seek guidance from the philosophical Masters of the universe. Normally, I seek the wisest of council from The Most Interesting Man in the World. In this case I look elsewhere. My two Masters are Curly, the hardened cowboy in the movie City Slickers and James Taylor, singer/songwriter. Interestingly, Curly gives enlightenment for the… Read More »Curly Meets Sweet Baby James
Someone once said, “people don’t like to be sold, but they love to buy.” There’s a tremendous wisdom to that short sentence as well as numerous far reaching aspects that cover many facets of many businesses. More on those, another time. Left to their own resources, people will buy. They will buy technology gear, life insurance, lawn mowers, Chevys, Toyotas and Fords. They will buy houses. So how do you… Read More »Find Their Why and Let Them Buy!