I recently read a posting on a website about Benjamin Zander, world famous conductor and co- author of the book “The Art of Possibility.” It concerned leadership and our role as beings on the planet. Zander said, “Every single interaction between two human beings is always a matter of leadership.” It has made me contemplate the role of the Realtor in and out of the transaction. I read the Orlando… Read More »Take me to My Leader: Oh, it’s you!
Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me to paraphrase for those of you not “hip to the jive.” Young and Rubicam wanted… Read More »Got Relevance?
It’s surprising to realize that most people spend more time planning their next vacation or cell phone purchase than they do on their own retirement. Let’s look at a hypothetical situation where you have $35,000 to invest for your retirement in 15 years. Have you compared where you might have the best opportunity? The safest place to put it might be a certificate of deposit because it’s insured but unfortunately, rates… Read More »Ready for Retirement?
Asking the right questions will lead to the answers that help you determine which agent to use for one of the largest investments that most people make…the purchase or sale of their home. Rudyard Kipling wrote the verse “I keep six serving men, they taught me all I knew; their names were what and why and when and how and where and who.” Prefacing your questions with one of these… Read More »The Right Questions are Key
I’m teaching a class at the Denver Metro Association of Realtors on June 23-24 called “Real Estate Negotiation Expert.” The course is the only National Association of Realtors certification in the science and art of negotiation. DMAR and I are hoping for a good turnout. The real estate industry and consumers everywhere are looking for more. They are looking for Standing Room Only! Why SRO? Simple. We lived through Short Sale and Foreclosures… Read More »The Call for SRO: Real Estate Negotiation Expert
What is Customer Service? Before we can answer that, let’s go to dictionary.com and look for some definitions. First CUSTOMER: “a person who purchases goods or services from another” Next, SERVICE: “An act of helpful activity.” So, customer service is the act of helping someone who has purchased goods or services. The operative word, I believe, is activity. Customer service is active, even PROactive, not passive. It’s an action, not… Read More »The Eight Irrefutable Laws of Customer Service
My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are helpful, generational groupings also provide a unique framework from which to start. Each of the… Read More »Comfort Crosses Generations
There are two things in my life I have done for a considerable amount of time: running (almost 50 years-over 108,000 miles) and real estate (24 years in many, many capacities). What I have learned from these experiences is that they are incredibly alike. So without further ado, I give you the Top Ten Reasons Being a Real Estate Agent is like Being a Marathoner. 10. It sounds real easy… Read More »10 Reasons Being a Real Estate Agent is like Being a Marathoner
Well, we on the Gregorian calendar have an extra day today, Leap Day. Wikipedia says, “February 29, known as a leap day in the Gregorian calendar, is a date that occurs in most years that are evenly divisible by 4, such as 2004, 2008, 2012 and 2016. Years that are evenly divisible by 100 do not contain a leap day, with the exception of years that are evenly divisible by… Read More »It’s Leap Day: Take the Leap!
“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles to follow. 1. Personal Promotion. Marketing is all about you. Personal promotion is all about… Read More »Five Marketing Principles