Tonight Lauren Fleshman will run in the qualifying heats of the Olympic Trials. As a Facebook friend, running aficionado and admirer of great talent, her story is not new to me. It was brought to the forefront of my mind today, however, because of two things: Her race is tonight (yeah, I said that) and she posted an awesome blog today reviewing her path to this day. That link is… Read More »Dream Big
Someone once said, “people don’t like to be sold, but they love to buy.” There’s a tremendous wisdom to that short sentence as well as numerous far reaching aspects that cover many facets of many businesses. More on those, another time. Left to their own resources, people will buy. They will buy technology gear, life insurance, lawn mowers, Chevys, Toyotas and Fords. They will buy houses. So how do you… Read More »Find Their Why and Let Them Buy!
There are two places of, what I will call for today, Customer Service Evil: cell phone companies and airlines. If pressed to add to the list, I suppose I could also include utility companies, cable/satellite providers and the US Government. These entities have three things in common: They are huge industries, they seem to think they have no competition (or at least they play the game that way) and they… Read More »The Price of a Chocolate Chip Cookie
Not long ago, a “friend” gave my name to a custom haberdasher. Not exactly something any of us is hoping our friends would do, right? Well, being a good friend and having an interest in male clothing I decided to meet with this gentleman, Jake Mansfield, of Tom James Inc. Even before our meeting, Jake did some things very well (at least for me, his potential customer). He called me… Read More »Hey, This Stuff Actually Works!
I had three separate, similar moments on the running trail yesterday morning, each paralleling the experience of posting on Facebook. I was running on the Cherry Creek Trail and as I approached an oncoming fellow runner I did/said what I usually do/say: “Good Morning (as I wave)!” Consider that my aerobic version of a Facebook post, my status update. I am reaching out to another human being(s). As is the… Read More »The Run Wave and The 3 Facebook Options
Well, we on the Gregorian calendar have an extra day today, Leap Day. Wikipedia says, “February 29, known as a leap day in the Gregorian calendar, is a date that occurs in most years that are evenly divisible by 4, such as 2004, 2008, 2012 and 2016. Years that are evenly divisible by 100 do not contain a leap day, with the exception of years that are evenly divisible by… Read More »Leaping Ahead! Are you?
Realtors, wouldn’t it be great if there was someone who could precede your appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work?Well, there is and he or she is staring back at you from your mirror.YOU, through an extremely effective positioning strategy can accomplish every one of those goals by preparing… Read More »How’s Your Package?
I was standing in line at Wally World today and I was able to witness people-niceness first hand. A little (like 4 foot 8) lady was checking out. Her last item scanned was a rotisserie chicken. She handed the cashier her money, it was counted and the cashier said, “I’m sorry, this isn’t quite enough.” Before even the words, “I’m sorry, I won’t be able to get it,” came out… Read More »Nice People At Wal-Mart
As we say good-bye to 2011 and look to the coming year with hope and anticipation, I can’t help but to think it’s going to be a much better year. It HAS to be, right? The question, then, becomes: How do I (that’s you, me, anybody) make it a better year? For me, the answer has always been clear: Optimism. It has been said that “what you think upon, expands,”… Read More »New Year, New Opportunities, Your Choice!