In a recently written blogpost, social media guru Jeff Bullas wrote of the importance of visual content to Facebook (and other online venues) success. The article can be found at http://www.jeffbullas.com/2012/08/27/the-facts-and-figures-about-the-power-of-visual-content-infographic/ . Very good stuff. This is and isn’t news.It is news because of the statistical evidence found pertaining to the power of visuals in garnering attention on Facebook. Bullas says, “Videos are Shared 1,200 percent more than links and and text posts combined. Photos are liked… Read More »More Evidence of the Power of VISUAL!
The Olympics have come and gone and the world seems to be back to its usual divided self. And when I say “the world” what I really mean is all parts of the world: countries and countries, people and people. No better example of this has been the spewing from both sides of the political spectrum since the choosing of Paul Ryan over the weekend. Frankly, I’ve had it.The Olympics… Read More »Alberto Salazar for President!
As I ponder my existence and periodically search for meaning in this wild and crazy world, I seek guidance from the philosophical Masters of the universe. Normally, I seek the wisest of council from The Most Interesting Man in the World. In this case I look elsewhere. My two Masters are Curly, the hardened cowboy in the movie City Slickers and James Taylor, singer/songwriter. Interestingly, Curly gives enlightenment for the… Read More »Curly Meets Sweet Baby James
The trail is calling, or is that your life? According to a recent survey, America’s mid section will do nothing but get larger in the next twenty years. No, we’re not adding geography to the Midwest by adopting Canada. The geography being added is to our mid sections, our waistlines. A Duke University study tells us that, at present, roughly a third of all Americans are considered obese. By 2030,… Read More »We Work Enough. Go Play!
You see it on the Sunday night poker challenge, you see it in Casino Royale. At the peak moment of the game, someone risks everything and goes “ALL IN!” They’re putting all the chips they have out in the pot and just, simply, going for it. This concept, thought by some to be admirable, is thought by as many or more, to be absolutely crazy. Then there is the small,… Read More »Are You ALL IN?
Tonight Lauren Fleshman will run in the qualifying heats of the Olympic Trials. As a Facebook friend, running aficionado and admirer of great talent, her story is not new to me. It was brought to the forefront of my mind today, however, because of two things: Her race is tonight (yeah, I said that) and she posted an awesome blog today reviewing her path to this day. That link is… Read More »Dream Big
Someone once said, “people don’t like to be sold, but they love to buy.” There’s a tremendous wisdom to that short sentence as well as numerous far reaching aspects that cover many facets of many businesses. More on those, another time. Left to their own resources, people will buy. They will buy technology gear, life insurance, lawn mowers, Chevys, Toyotas and Fords. They will buy houses. So how do you… Read More »Find Their Why and Let Them Buy!
There are two places of, what I will call for today, Customer Service Evil: cell phone companies and airlines. If pressed to add to the list, I suppose I could also include utility companies, cable/satellite providers and the US Government. These entities have three things in common: They are huge industries, they seem to think they have no competition (or at least they play the game that way) and they… Read More »The Price of a Chocolate Chip Cookie
Not long ago, a “friend” gave my name to a custom haberdasher. Not exactly something any of us is hoping our friends would do, right? Well, being a good friend and having an interest in male clothing I decided to meet with this gentleman, Jake Mansfield, of Tom James Inc. Even before our meeting, Jake did some things very well (at least for me, his potential customer). He called me… Read More »Hey, This Stuff Actually Works!
I had three separate, similar moments on the running trail yesterday morning, each paralleling the experience of posting on Facebook. I was running on the Cherry Creek Trail and as I approached an oncoming fellow runner I did/said what I usually do/say: “Good Morning (as I wave)!” Consider that my aerobic version of a Facebook post, my status update. I am reaching out to another human being(s). As is the… Read More »The Run Wave and The 3 Facebook Options