Otto Herzog’s use of the Carabiner in mountain climbing was based solely on the idea of connection. In sales, a lack of connection may not be as life threatening as it is in the mountain, but it might be close in a business sense. Here are five keys to connection: 1. Be genuine. People want to know the real you, the honest you, the authentic you. 2. Provide massive help.… Read More »Real Estate Carabiner: Part 2
Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or networks to create a better business. There are three critical parts of the Carabiner: the anchor (you), the loop… Read More »Real Estate Carabiner
Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the planet and unapologetically have your privacy violated at every turn. But I digress. For agents,… Read More »5 Great Tips to Email Marketing
Working effectively and efficiently with buyers in any market can be a challenge. Those of us firmly impeded in seller’s markets understand that low inventory, escalating prices and multiple offers double the excitement. Having a fully prepared buyer in this type of market is one of the keys to success. This video covers five things you should be discussing to prep your buyer to win.
In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We had one computer, placed in front of usually three people and it made for some… Read More »Two Minute Tip Week 13: 21st Century Presenting
Maybe this is another one of those times when a sales business has been lured towards the shiny objects and away from its real focus. While much of the real estate business is about contracts, negotiations, technology and the like, it is still, first and foremost, a people business. We tend to forget that when we business plan. I suppose it would be rare to ask ourselves, “What can I… Read More »What Buyers Want: The Two Minute Tip Week 8
Even though it may not seem like it in your neck of the woods, Spring is right around the corner. And with Spring, comes what I like to call: The Listing Season. Frankly, any time is listing time but Spring in many areas signals hot listing action. While many agents will take listings, we want more. We want to dominate our markets. And in order to be ready to dominate… Read More »The Listing Mindset: The Two Minute Tip Week 7
As many markets turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. As many markets turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. For a buyer, the multiple offer market is considerably different than it is for a seller. While… Read More »The Two Minute Tip Week 3: Multiple Offers and Buyers
For a buyer, the multiple offer market is considerably different than it is for a seller. While sellers have control, buyers in the multiple offer setting are forced to play the game at a disadvantage. In the TIPPLICATION, which can be found at http://youtu.be/IhWpi812YAg, you will find this week’s application of our Two Minute Tip. Supportive documents may be downloaded at www.tinyurl.com/tipplication3.
In today’s TIPPLICATION, we will be APPLYING yesterday’s tips in an attempt to get a better handle on Multiple offers from the sellers perspective. We’ll cover three applications of the tip: Knowing the market, sharing that knowledge, and conducting an excellent seller consultation. We’ll close with a dozen quick tips for you.