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Customer Service

Your IPOD is Video!

To say that the video explosion is coming to the internet is like saying that cars will replace horses as the main means of transportation. It’s already happened. 72 hours of youtube video is uploaded every minute, 4 billion videos everyday. Four billion hours of video are viewed each month. And get this; in 2011 there were one trillion youtube views OR 140 for every person on the planet. In… Read More »Your IPOD is Video!

Comfort Crosses Generations

My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are helpful, generational groupings also provide a unique framework from which to start. Each of the… Read More »Comfort Crosses Generations

Buyer Loyalty Takes Effort

Loyalty. We see it all over sports. Denver has people who bleed orange and blue. I haven’t lived in Detroit for close to 40 years yet remain a Red Wing and Tiger fan. And Chicago Cub fans? Yikes. There is some loyalty. Anywhere I teach, real estate agents share a common obstacle they face when working with buyers… LOYALTY! They say there is no problem getting sellers to be loyal,… Read More »Buyer Loyalty Takes Effort

How’s Your Package?

Wouldn’t it be great if there was someone who could precede your listing appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work? Well, there is and he or she is staring back at you from your mirror. YOU, through an extremely effective positioning strategy can accomplish every one of those goals… Read More »How’s Your Package?

Five Marketing Principles

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“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles to follow. 1. Personal Promotion. Marketing is all about you. Personal promotion is all about… Read More »Five Marketing Principles

What is Peak Performance?

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I like the quote used in our last blog post https://richsandsseminars.com/2016/01/2016-a-peak-performance-year/ from Neotherapy that went like this: ““Peak performance is the maximum enhancement of all mental, emotional, physical and situational elements that let us reach optimal level.” Again, It’s not just physical, not just the act of “doing” something at your best effort. It’s a combination of elements that cause us to deliver a peak performance. Greg Wells, PhD, said this: “Peak… Read More »What is Peak Performance?

Being the Market Expert Part 3: Showing Expertise

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We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up, THAT would be a good thing. If you have established yourself as the expert when… Read More »Being the Market Expert Part 3: Showing Expertise

Being the Market Expert Part 2: Explaining the Market

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Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover that you are a real estate agent, the question is always the same….. “How’s the… Read More »Being the Market Expert Part 2: Explaining the Market

Being the Market Expert Part 1: Learning

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Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component in any successful agents game plan. An agent without market knowledge is doing neither him/herself… Read More »Being the Market Expert Part 1: Learning

Wayne Gretzky and Customer Service

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“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korowin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. Being proactive means we’re taking… Read More »Wayne Gretzky and Customer Service